2024 Toyota Crown


MSRP* $40,350 - $53,370
Invoice* Information not available


City 29 - 42 Hwy 32 - 41

Don't Overpay for Your New Toyota Crown

2024 Toyota Crown Overview

All-new for 2023, the Toyota Crown is an odd cross between a sedan and a crossover that takes the erstwhile Avalon’s place in Toyota showrooms. With the vehicle still so fresh, Toyota is leaving it mostly unchanged for 2024, and the base price bumps up a single Ben Franklin bill, from $41,045 to $41,145.

Powertrain Specs and MPG
Appropriately for the automaker that brought us the Prius and continues to champion hybrids over fully electric vehicles, the Crown is available exclusively as a hybrid. Two systems are available, both with all-wheel drive: The XLE and Limited trim levels use a naturally aspirated 2.5-liter four-cylinder. With a continuously variable automatic transmission and electric motors on the front and rear axles, this powertrain produces 236 horsepower.

The Crown Platinum packs Toyota’s Hybrid Max powertrain, which combines a turbocharged 2.4-liter four-cylinder and larger electric motors front and rear for a total of 340 hp and 400 pounds-feet of torque. This setup uses a traditional automatic transmission with six speeds. It’s rated by Toyota at 29/32/30 mpg city/highway/combined; the XLE and Limited get 42/41/41 mpg (official EPA figures are not yet in, but they should remain the same as they were for 2023).

Standard Toyota Safety Sense 3.0
All Crowns include Toyota Safety Sense 3.0 as standard equipment. This latest-generation suite of safety tech comprises adaptive cruise control, forward collision warning with pedestrian detection and automatic emergency braking, active lane departure steering assist and lane-centering assist, road-sign recognition and automatic high-beam headlights. It also includes Toyota’s Proactive Driving Assist, which combines these systems to maintain a safe distance from the vehicle ahead and keep the vehicle centered in its lane when the necessary conditions are met.

Not officially bundled in TSS 3.0 but also standard across the Crown line are blind spot monitors and rear cross-traffic alert. The Limited trim level adds front and rear parking sensors, while the Platinum adds automated parking, as well as Traffic Jam Assist (which allows for hands-free driving at low speeds), additional forward collision avoidance functionality at intersections, automated lane changes and a 360-degree camera system. The latter four technologies are also available on the Limited trim level in the Advanced Tech Package.

Pricing and Trim Levels
The 2024 Toyota Crown is on sale now. Full pricing is as follows (all prices include $1,095 destination fee):

  • XLE: $41,145
  • Limited: $46,745
  • Platinum: $54,165

The XLE establishes a well-equipped foundation for the Crown. It rides on 19-inch wheels and comes with LED headlights, keyless entry and starting, heated and power-adjustable front seats, dual-zone climate control, and a 12.3-inch touchscreen with six speakers and wireless Android Auto, Apple CarPlay, and phone charging.

The Limited trim level upgrades the LED headlights and adds a panoramic moonroof, leather upholstery, ventilated front seats, a heated steering wheel and heated rear seats, and an 11-speaker JBL sound system.

At the top of the line, the Platinum includes the more powerful hybrid system, as well as paddle shifters for its six-speed transmission, 21-inch wheels, adaptive suspension and an optional two-tone paint option that pairs a black hood, roof and trunk with a choice of four body colors.

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*MSRP and Invoice prices displayed are for educational purposes only, do not reflect the actual selling price of a particular vehicle, and do not include applicable gas taxes or destination charges.