Bergstrom Imports on Victory Lane in Appleton including address, phone, dealer reviews, directions, a map, inventory and more

A member of the family

3023 Victory Ln
Appleton, WI 54913

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Sales: 920-243-7294

Used Cars: 920-268-0192

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 7:00pm
Tue 9:00am – 7:00pm
Wed 9:00am – 7:00pm
Thu 9:00am – 7:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 1:00pm

Reviews of Bergstrom Imports on Victory Lane

Showing the most recent reviews from To see all reviews visit

Overall Rating:

4.7 (out of 5)

376 out of 395 people said they would recommend this dealer

1 (out of 5)

Very poor sales experience low trade in offer.

Reviewed by Lola in Green BayMarch 05, 2021

What a horrible experience. For some reason Bergstrom thinks people want to spend hours at their dealership. I don't have time if I want to purchase a car I want to get it not sit there for hours. My salesman Sean was awful. He would not get to the point and move with the sale. Their trade in price was below KBB on a <3 year old car. Milwaukee and Madison offered me 2000-4000 more on my trade and new how to get most the paperwork done before I even went down there. I have better things to do than watch you talk to other customers while I sit hoping to buy today. Why didn't you run my credit, get numbers and move. I would have drove it home that day but you were too busy chit chating. Horrible. Did not follow up the next day either. The drive to Madison is worth not dealing with your dealership. So disappointing!!!!!!!!!!

Customer Service 1

Buying Process 1

Quality of Repair N/A

Overall Facilities 3

Maximum rating = 5

1 (out of 5)

Not a dollar less

Reviewed by Fuh Q Royal in Chicago, IllinoisJanuary 09, 2021

Drove 3.5 hours from Illinois to buy a used car. Sales people would not negotiate on price of used car. Who in their right mind would ever pay the full asking price at a car dealership. Must be some cheese head logic. Nothing but a complete waste of time. On the other hand, if you want to sell your car. Take it to them. They apparently like to over pay for used cars. ( Again cheese head logic) Also, they have plenty of money for advertising ( bill boards and such) and multiple dealerships. But can't come down even a dollar to make a sale. Way to go guys keep up the horrible work.

Customer Service 1

Buying Process 1

Quality of Repair N/A

Overall Facilities 1

Maximum rating = 5

5 (out of 5)

Excellent service and exceptionally clean facility

Reviewed by Lana M in Appleton, WIJanuary 12, 2015

I appreciate the friendly atmosphere of the service department and the speed at which they service my vehicle. I also appreciate the treats in the waiting room, along with the cleanliness at which it is maintained. I am happy that they offer a car wash even though I do not always take advantage of is still a nice complimentary service. I mostly appreciate the ease of making an appointment since I have moved 150 miles away.

Customer Service 5

Buying Process N/A

Quality of Repair 5

Overall Facilities 5

Maximum rating = 5

About Bergstrom Imports on Victory Lane

At Bergstrom Automotive, we strive to be the recognized leader of guest service through our commitment to treat everyone like family. You deserve complete peace of mind when it comes to owning your vehicle, regardless of whether it is new or pre-owned. We pledge to provide the finest personal service and facilities for our guests. As Wisconsin's #1 Automotive Retailer, we support communities throughout the state with 25 Bergstrom locations, representing more than 35 brands. Every pre-owned vehicle we sell goes through an extensive certification process. We are committed to making sure you will be treated as one of the Bergstrom family.

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