1010 28th St SE
Grand Rapids, MI 49508

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Sales: 616-600-9354

Used Cars: 616-600-9359

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 8:00pm
Tue 9:00am – 6:00pm
Wed 9:00am – 6:00pm
Thu 9:00am – 6:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 3:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat Closed

Reviews of Sharpe BMW

Overall Rating:

4 (out of 5)

94% recommend this dealer

306 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

The salesman, Anthony, did a fantastic job.

Reviewed by Jim from Wayland, MIJuly 12, 2025

The salesman, Anthony, did a fantastic job. He presented my wife and I multiple test drives for the cars we wanted. No pressure; just whatever I can do to get you in the car you want.

  • Does recommend this dealer
  • Shopped for a used car
  • Did not make a purchase

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Maximum rating = 5

1.0 (out of 5)

I had an extremely disappointing and upsetting experience

Reviewed by Manal from MIMay 07, 2025

I had an extremely disappointing and upsetting experience at this BMW Sharpe Grand Rapids, MI dealership especially from Jessica and Jason in the service center. From the moment I walked in, I was met with hostility and an unwelcoming attitude from the staff. What should have been a professional and courteous interaction quickly turned into something entirely unacceptable. Not only were the employees dismissive and rude, but there were also clear signs of discriminatory behavior that made me feel uncomfortable and disrespected. It was painfully obvious that I was being treated differently than other customers based on my background, which is not only unethical but also completely unprofessional and racist. A luxury brand like BMW should uphold values of respect, inclusivity, and customer care. Sadly, this dealership failed on all counts. I expected better and urge others to be aware before doing business here. No one should be made to feel less than simply because of who they are.

  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase

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Maximum rating = 5

5.0 (out of 5)

My wife & I just bought great Jeep Cherokee Trailhawk

Reviewed by T. Nelson from Wyoming, MIMarch 14, 2025

My wife & I just bought great Jeep Cherokee Trailhawk from Sharpe BMW, with the help of Bob (Salesperson). the experience was easy, seem less and Bob was great to work with. I would suggest to all my friends to look for their next vehicle at Sharpe BMW

  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase

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Maximum rating = 5

About Sharpe BMW

Family owned since 1982 Sharpe Cars is proud to be Grand Rapid's exclusive BMW, MINI, and Land Rover Dealership.

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