3023 Victory Ln
Appleton, WI 54913

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Sales: 920-243-7294

Used Cars: 920-268-0192

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 7:00pm
Tue 9:00am – 7:00pm
Wed 9:00am – 7:00pm
Thu 9:00am – 7:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 1:00pm

Reviews of Bergstrom Imports on Victory Lane

Overall Rating:

3.9 (out of 5)

95% recommend this dealer

403 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Just a note to highly recommend the Bergstrom service

Reviewed by Gary Soffa from New London WisJanuary 25, 2024

Just a note to highly recommend the Bergstrom service specifically Nissan Dealership and the beautiful work the body shop does. My last two SUV’s are the Nissan Rogue. All the service visits have been great. Also we had an accident and brought our 2020 Rogue for repair and Jake and Jay Lee were awesome. I highly recommend Bergstrom on Victory Lane. Gary Soffa

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Overall Facilities N/A

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Quality of Repair N/A

Maximum rating = 5

1.0 (out of 5)

!!!!!!BUYER BEWARE!!!!!! Today I was treated terribly

Reviewed by Mr AMG from New Jersey December 22, 2023

!!!!!!BUYER BEWARE!!!!!! Today I was treated terribly and completely disrespected by the sales team and their management a for error and misrepresentation on an advertisement that the is dealership made and I was able to point out to them. I was told by Patrick Schwartz or Nick Brouillard that I would need to "lawyer up" because the state was going to side with him no matter, and so "good luck to me" he stated . I was completely taken back and shocked at the treatment from a so called manager. Worst possible part is that this person would not state his name when ask who i was speaking with while yelling at me. I had to call back and speak to the SUPER SWEET RECEPTIONIST Haley , who was the only helpful person at the dealership, and was able to provide me with the two names referenced above, who were the two on duty at this time. My only hope is that she was not told to lie and provide me with incorrect names as i could hear hear someone in the background providing her the spelling to their names (which i did find a bit odd, but i cannot say she mistreated me in any form) Sadly, due to this managers ill-treatment towards me, I am now filing a suit and definitely going to take action and go the legal route. I will see if my legal team can expose this company's other shady dealings, and hopefully prevent this from happening to other customers in the future. I feel pretty confident that this is not the first time this sales team has treated its customers this way, due to how confident his words and actions were when he decided to hang up and leave me on the line speaking into thin air saying "hello?? Is anyone there??" ............ !!!!!!BUYER BEWARE!!!!!!

  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase

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Maximum rating = 5

4.0 (out of 5)

Great communication and compassion

Reviewed by Autumn from AppletonNovember 13, 2023

Issac, the Nissan technician, was so helpful! He maintained excellent communication with me through the whole process of obtaining approval from the warranty company to cover the cost of a new transmission. The process took a few weeks during which he was calm and courteous through it all which helped me so much! We didn't purchase the vehicle at Bergstrom, but were treated with such respect! Thank you!

  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase

Overall Facilities N/A

Customer Service 5

Buying Process N/A

Quality of Repair 5

Maximum rating = 5

About Bergstrom Imports on Victory Lane

At Bergstrom Automotive we strive to be the recognized leader of guest service through our commitment to treat everyone like family. You deserve complete peace of mind when it comes to owning your vehicle regardless of whether it is new or pre-owned. We pledge to provide the finest personal service and facilities for our guests. As Wisconsin's #1 Automotive Retailer we support communities throughout the state with 25 Bergstrom locations representing more than 35 brands. Every pre-owned vehicle we sell goes through an extensive certification process. We are committed to making sure you will be treated as one of the Bergstrom family.

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