Bergstrom Imports on Victory Lane in Appleton including address, phone, dealer reviews, directions, a map, inventory and more

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3023 Victory Ln
Appleton, WI 54913

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Sales: 920-243-7294

Used Cars: 920-268-0192

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 7:00pm
Tue 9:00am – 7:00pm
Wed 9:00am – 7:00pm
Thu 9:00am – 7:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 1:00pm

Reviews of Bergstrom Imports on Victory Lane

Overall Rating:

4.8 (out of 5)

95% recommend this dealer

394 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

Very poor sales experience low trade in offer.

Reviewed by Lola from Green BayMarch 05, 2021

What a horrible experience. For some reason Bergstrom thinks people want to spend hours at their dealership. I don't have time if I want to purchase a car I want to get it not sit there for hours. My salesman Sean was awful. He would not get to the point and move with the sale. Their trade in price was below KBB on a <3 year old car. Milwaukee and Madison offered me 2000-4000 more on my trade and new how to get most the paperwork done before I even went down there. I have better things to do than watch you talk to other customers while I sit hoping to buy today. Why didn't you run my credit, get numbers and move. I would have drove it home that day but you were too busy chit chating. Horrible. Did not follow up the next day either. The drive to Madison is worth not dealing with your dealership. So disappointing!!!!!!!!!!

  • Does not recommend this dealer
  • Shopped for a new car
  • Did not make a purchase

Dealer Response

Hi Lola. Thanks for the feedback and sorry for the frustrating experience.

Overall Facilities N/A

Customer Service 1

Buying Process 1

Quality of Repair N/A

Maximum rating = 5

1.0 (out of 5)

Not a dollar less

Reviewed by Fuh Q Royal from Chicago, IllinoisJanuary 09, 2021

Drove 3.5 hours from Illinois to buy a used car. Sales people would not negotiate on price of used car. Who in their right mind would ever pay the full asking price at a car dealership. Must be some cheese head logic. Nothing but a complete waste of time. On the other hand, if you want to sell your car. Take it to them. They apparently like to over pay for used cars. ( Again cheese head logic) Also, they have plenty of money for advertising ( bill boards and such) and multiple dealerships. But can't come down even a dollar to make a sale. Way to go guys keep up the horrible work.

  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase

Overall Facilities N/A

Customer Service 1

Buying Process 1

Quality of Repair N/A

Maximum rating = 5

1.0 (out of 5)

Can't Make This Up

Reviewed by Greg from Neenah. WIOctober 21, 2019

After spending hours researching cars for my sister-in-law we figured out what car would be best for her. Unfortunately we ran out of daylight to pick out a color so she went back to Bergstrom Mazda the following day. She decided on a color and asked for a price. After an hour of being jacked around she called me and I went to Bergstrom to help her. I also ask the guy for a price and he said "if you go with us you can save $500" numerous times. This game went on for 30 minutes the whole time he was not listening and was talking over me. He was clearly operating on his own agenda, not ours. We walked but they sent me a quote a few hours later. Funny thing, the quote was $1000 more than there no hassle pricing tag that was in the car we received a quote on...… When I got home I called Holiday and bought a car over the phone for a better price in 5 minutes. I will never go back to Bergstrom again.

  • Does not recommend this dealer
  • Shopped for a new car
  • Did not make a purchase

Dealer Response

Hi Greg. Thanks for the feedback and sorry for the frustrating experience.

Overall Facilities N/A

Customer Service 1

Buying Process 1

Quality of Repair N/A

Maximum rating = 5

About Bergstrom Imports on Victory Lane

At Bergstrom Automotive we strive to be the recognized leader of guest service through our commitment to treat everyone like family. You deserve complete peace of mind when it comes to owning your vehicle regardless of whether it is new or pre-owned. We pledge to provide the finest personal service and facilities for our guests. As Wisconsin's #1 Automotive Retailer we support communities throughout the state with 25 Bergstrom locations representing more than 35 brands. Every pre-owned vehicle we sell goes through an extensive certification process. We are committed to making sure you will be treated as one of the Bergstrom family.

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