Pure Honda Ferndale

New Car Dealership in Ferndale, MI

21350 Woodward Ave
Ferndale, MI 48220

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Sales: 248-629-1004

Used Cars: 248-548-6300

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 8:00pm
Tue 9:00am – 6:00pm
Wed 9:00am – 6:00pm
Thu 9:00am – 8:00pm
Fri 9:00am – 6:00pm
Sat 10:00am – 3:00pm

Service Department

Sun Closed
Mon 7:30am – 6:00pm
Tue 7:30am – 6:00pm
Wed 7:30am – 6:00pm
Thu 7:30am – 6:00pm
Fri 7:30am – 6:00pm
Sat 8:00am – 3:00pm
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Reviews of Pure Honda Ferndale

Overall Rating:

4.7 (out of 5)

93% recommend this dealer

270 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Erik was amazing.

Reviewed by John from NorthvilleDecember 05, 2025

Erik was amazing. He got me exactly the car I wanted! I would highly recommend him and Pure Honda.

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

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Maximum rating = 5

5.0 (out of 5)

I had the best experience at pure Honda Erik was the best

Reviewed by Marcia Geibel from Grosse Pointe Woods MINovember 28, 2025

I had the best experience at pure Honda Erik was the best sales person I could’ve ever had. He explained everything and I was extremely happy with the results and getting my car.

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Dealer Response

Thank you Marcia! We hope you love the new ride! -Your friends at Pure Honda Ferndale

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Maximum rating = 5

5.0 (out of 5)

My experience with Erik Thompson was phenomenal.

Reviewed by Danielle from Southfield MichiganNovember 20, 2025

My experience with Erik Thompson was phenomenal. I had a traumatic event and he made the experience of getting a new car smooth. My first experience purchasing a car with Erik was great. I came back because I knew I would be in good hands. Thank you again for the wonderful experience!!!!!!

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Dealer Response

Danielle, Thank you so much for taking the time to share your experience with us and we are so glad that you trusted us to come back for your next car. -Your friends at Pure Honda Ferndale

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Maximum rating = 5

About Pure Honda Ferndale

Pure Honda Ferndale is a dedicated Honda dealer just north of Detroit at the intersection of Eight Mile Road and Woodward Avenue. Family is always first at Pure Honda Ferndale and that’s one of the many reasons we have been rated a Detroit Preferred Honda Dealer. Our car dealership is family-owned and operated and our team is ready to listen to your questions and help you find your next new Honda or used car in Ferndale, MI. Looking to sell your car? Please tell us a little about your vehicle and we will give you a competitive offer to buy your car, truck, or SUV.

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