Pure Honda Ferndale

Honda New Car Dealership in Ferndale, MI

21350 Woodward Ave
Ferndale, MI 48220

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Sales: 248-629-1004

Used Cars: 248-548-6300

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 8:00pm
Tue 9:00am – 6:00pm
Wed 9:00am – 6:00pm
Thu 9:00am – 8:00pm
Fri 9:00am – 6:00pm
Sat 10:00am – 3:00pm

Service Department

Sun Closed
Mon 7:30am – 6:00pm
Tue 7:30am – 6:00pm
Wed 7:30am – 6:00pm
Thu 7:30am – 6:00pm
Fri 7:30am – 6:00pm
Sat 8:00am – 3:00pm
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Reviews of Pure Honda Ferndale

Overall Rating:

4.7 (out of 5)

93% recommend this dealer

272 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

I saw Lexy today for my second vehicle with her, and,

Reviewed by LoloL from Warren, MiJanuary 19, 2026

I saw Lexy today for my second vehicle with her, and, just as a few years ago, she made the magic happen! She is efficient and got things moving quickly (and in the right color). Go see Lexy! She’s the best!

  • Does recommend this dealer
  • Shopped for a new car
  • Did not make a purchase

Dealer Response

Thank you so much for the amazing review! We appreciate you coming back to see us! -Your friends at Pure Honda Ferndale

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Maximum rating = 5

5.0 (out of 5)

Our consultant was: Erik Thompson.

Reviewed by Sean from Ferndale MIJanuary 05, 2026

Our consultant was: Erik Thompson. AWESOME experience. Erik was immediately knowledgeable about all facets of leasing, was high-energy but not overbearing. He treated us with respect through the entire process. Highly recommend Erik Thompson.

  • Does recommend this dealer
  • Shopped for a new car
  • Did not make a purchase

Dealer Response

Thank you, Sean! We appreciate your recommendation! -Your friends at Pure Honda Ferndale

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Maximum rating = 5

5.0 (out of 5)

Erik was amazing.

Reviewed by John from NorthvilleDecember 05, 2025

Erik was amazing. He got me exactly the car I wanted! I would highly recommend him and Pure Honda.

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Dealer Response

Thanks John! We appreciate you taking the time to leave us 5 stars! -Your friends at Pure Honda Ferndale

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Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

About Pure Honda Ferndale

Pure Honda Ferndale is a dedicated Honda dealer just north of Detroit at the intersection of Eight Mile Road and Woodward Avenue. Family is always first at Pure Honda Ferndale and that’s one of the many reasons we have been rated a Detroit Preferred Honda Dealer. Our car dealership is family-owned and operated and our team is ready to listen to your questions and help you find your next new Honda or used car in Ferndale, MI. Looking to sell your car? Please tell us a little about your vehicle and we will give you a competitive offer to buy your car, truck, or SUV.

Ready to buy? Get a price quote before visiting the dealership.

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  • No cost, no-hassle negotiation

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Honda

Accord Hybrid, CR-V, CR-V Hybrid, HR-V, Passport
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