Prime Honda 128 in Reading including address, phone, dealer reviews, directions, a map, inventory and more

A member of the family

88 Walkers Brook Dr #98,
Reading, MA 01867

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Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 8:00pm
Tue 9:00am – 8:00pm
Wed 9:00am – 8:00pm
Thu 9:00am – 8:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 6:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 7:00am – 4:00pm

Reviews of Prime Honda 128

Overall Rating:

4.8 (out of 5)

98% recommend this dealer

1097 total reviews

Showing the most recent reviews from and DealerRater.

1.0 (out of 5)

Bait and switch advertising

Reviewed by CariK from MaMay 09, 2022

I leased a car through this dealer for 3 years and serviced my vehicle here as well. My initial sales experience with Jean was great so when I received a letter from the dealership saying I could trade in earlier for a lower monthly payment I called and set up an appointment with Jean. Thinking this would be a smooth easy transaction. Unfortunately, this was not the case. When I showed up for my appointment, I showed Jean the letter I received and said I came into trade in early and lower my monthly payment. Jean brought the letter to his sales manager who came out and said that it was just an estimate and that they couldn’t lower my monthly payment. After a bizarre and quite rude exchange with the sales manager I left. I had time to shop around and refused to play games. Less than 10 minutes after leaving, I started to receive calls from Jean who was then trying to further negotiated a deal with me. I explained to Jean my soul reason for coming in was because of the letter I received that said I could lower my monthly payment to $159 a month with $1500 down. Jean proceeded to call me several more times that day. I also received a call from Lizbeth who is the most professional person I have dealt with at this dealership, however, unfortunately she is not in management or sales. Eventually a manger whose name I can’t recall contacted me several hours later and apologized and said my letter should have been honored. However, the lower payment was a “Calculation” to which I replied if you can get my monthly payment closer to what you offered me via the letter you sent, I was willing to give a down payment of $1500 over the phone. He said he’d look into it and I never heard from him again. Several months later I started to receive sales calls from Parkway Toyota. I explained I was unwilling to do business with them any longer unless they were willing to honor the original offer, they sent me regarding lowering my monthly payment. After some back and forth a manager named Joe C. contacted me to try and work out a deal. I will say he did offer to lower my payment; however, it was nowhere close to the $159 they had offered me in the letter originally sent. Joe C. was rude and unprofessional. He was very dismissive and upset when I mentioned to him that it was a bad practice to use Bait and switch advertising and ultimately qualifies as fraud.

  • Does not recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Overall Facilities 4

Customer Service 1

Buying Process 1

Quality of Repair 1

Maximum rating = 5

5.0 (out of 5)

Ask for Matthew Strong!

Reviewed by Elizabeth from Gloucester, MAMay 09, 2022

I highly recommend working with Matthew Strong! I was dreading the dealership car buying experience, but Matthew was so low key, genuine and not at all pushy. He listened to my needs and was always available to answer my texts and emails.

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Overall Facilities 5

Customer Service 5

Buying Process 4

Quality of Repair 5

Maximum rating = 5

1.0 (out of 5)

Stay away 128 Ford reborn!!

Reviewed by Dave from MaFebruary 08, 2022

Thieves swindlers. They screwed me on trade in on my truck, bait and switch. They charged $1900 for a “New England” package which consisted of rubber floor mats and $66 set out wheel locks that I never got. They refuse to compensate me

  • Does not recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Overall Facilities 1

Customer Service 1

Buying Process 1

Quality of Repair 1

Maximum rating = 5

About Prime Honda 128

Prime Honda - 128 is your source for new Honda vehicles and used cars. Aside from our large collection of vehicles, our finance specialists can help you find an auto loan or lease option that matches your lifestyle. When the time comes for routine maintenance or more urgent repairs, our factory trained Honda technicians can take on the job with confidence. Proud to be a member of the Prime Automotive Group.

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