1402 East Highland Avenue
Selma, AL 36703

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Sales: 334-875-2330

Used Cars: 334-875-2330

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 6:00pm
Tue 9:00am – 6:00pm
Wed 9:00am – 6:00pm
Thu 9:00am – 6:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 6:00pm

Service Department

Sun Closed
Mon 7:30am – 5:00pm
Tue 7:30am – 5:00pm
Wed 7:30am – 5:00pm
Thu 7:30am – 5:00pm
Fri 7:30am – 5:00pm
Sat Closed

Reviews of Merchant Honda

Overall Rating:

4.6 (out of 5)

91% recommend this dealer

143 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Shane made it an easy process from start to finish to

Reviewed by Atchison.john.cNovember 29, 2025

Shane made it an easy process from start to finish to purchase my new truck. Had great knowledge and went out of his way to get me the best deal possible.

  • Does recommend this dealer
  • Shopped for a used car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

This company gives outstanding friendly service and they

Reviewed by SMITHANTHONY38November 22, 2025

This company gives outstanding friendly service and they inform consumers if they see any problems with their vehicle

  • Does recommend this dealer
  • Shopped for a used car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Ethan did it again!

Reviewed by ambertornow14November 15, 2025

Ethan did it again! He is the absolute best car salesman, hands down. He is trustworthy and always goes above and beyond to get us in the best vehicle for us! He sold my sister 2 cars, my dad a truck, my daughter a ford edge, and now he got me in a Honda CRV! There is no other person my family would rather work with. We tell him our price and needs and he goes to work! He doesn’t put you in a car just for a sale, he makes sure you are happy!! Thank you, Ethan!! You are the absolute best! Tanya came in making the deal work with the bank! She worked so hard to find the best bank for me. She worked very hard on sealing the deal! I cannot believe she got the numbers to move to where they needed to be. She is an absolute rockstar. Shane came in to help finish things up, he made sure my car was exactly what I wanted and helped finalize all the paperwork! He is super friendly, very professional, and it felt like I was working with someone I knew for a while. Ethan, Tanya, and Shane are the power team!! I will never use anyone else!

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Merchant Honda

At Merchant Honda, we keep to the Honda Customer Promise, where your customer experience is just as important as the vehicle, and the vehicle that you do receive is engineered to deliver a passionate and rewarding driving experience.

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