21710 Auto World Cir
Sterling, VA 20166

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Sales: 866-735-8484

Used Cars: 855-787-8114

Hours Toggle

Sales Department

Sun 12:00pm – 5:00pm
Mon 9:00am – 8:00pm
Tue 9:00am – 8:00pm
Wed 9:00am – 8:00pm
Thu 9:00am – 8:00pm
Fri 9:00am – 8:00pm
Sat 9:00am – 6:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:30am – 5:00pm

Reviews of BMW of Sterling

Overall Rating:

3.5 (out of 5)

84% recommend this dealer

1124 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

I live in Charlotte, NC.

Reviewed by jallderFebruary 27, 2024

I live in Charlotte, NC. While visiting family in Winchester, Va over the Thanksgiving holiday last year, I was advised by a BMW representative to have my 2024 X5 serviced by a local dealership in Virginia, prior to driving it back to North Carolina. My X5 was towed to BMW of Sterling, was inspected and found to be in perfect condition. My 2024 X5 was serviced in Sterling but later damaged going through BMW of Sterling's car wash. After discussing my reasoning of why I believed BMW of Sterling was responsible for the damage, Carlos said that the dealership would cover the repair. Carlos offered 2 repair options. Option 1: X5 to be driven back to the BMW of Sterling dealership so the dealership could repair the damage. Note: A round trip for me to return my X5 to the Sterling dealership is more than 800 miles from my home in Charlotte, NC. At first, I thought that this option might be viable if I returned to Virginia in January to visit family, but I was unable to do so. Option 2: BMW of Sterling would get the part, have the part painted at or near their dealership, send me the part in Charlotte, and I would have to find someone locally to remove the damaged part and install the new one. Note: Carlos mentioned that their dealership could not guarantee that the part that they sent to me would match my BMW. What? I have a new BMW, so how is this a viable option? After realizing that I would not be in Virginia for at least a few months, I contacted a local BMW dealership in Charlotte to complete the repair. The repair appointment was several days out. I contacted BMW of Sterling to inform Carlos of my intentions. I received no feedback or pushback from Carlos or anyone else from the Sterling dealership, so I proceeded with the local repair. After the repair was completed, I paid the local BMW dealership for the repair and sent the repair invoice back to Carlos for reimbursement. Carlos informed me that since I didn’t choose one of the two repair options that were offered to me that they were not going to reimburse me for any of the repair costs that was caused at their dealership. Carlos stated: “we will not be paying for that repair”. I have gone back and forth with the dealership many times attempting to get this resolved but they have refused to pay for the damage caused at their dealership. Do yourself a favor and stay far, far away from BMW of Sterling.

  • Does not recommend this dealer
  • Came in for service or repair

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

I must say, BMW of Sterling dealership has consistently

Reviewed by LarryFebruary 25, 2024

I must say, BMW of Sterling dealership has consistently proven to be a paragon of excellence in the automotive industry. I appreciate precision and reliability, and BMW of Sterling has demonstrated these qualities seamlessly. Their commitment to providing exceptional customer service is truly commendable. The staff at BMW of Sterling goes above and beyond to create a welcoming and knowledgeable environment. Whether it's the sales team helping you find the perfect vehicle or the service department ensuring top-notch maintenance, their professionalism and attention to detail are evident. Moreover, the dealership's dedication to transparency and clear communication sets it apart. They prioritize keeping customers well-informed at every step of the process, fostering a sense of trust that is invaluable in the automotive world. Being based in Virginia, I've had the pleasure of interacting with various dealerships, and BMW of Sterling consistently stands out for its commitment to excellence. It's not just a place to buy or service a car; it's an experience that reflects the high standards synonymous with the BMW brand. In conclusion, my experiences with BMW of Sterling have been nothing short of exceptional, and I wholeheartedly recommend it to anyone seeking a premium automotive experience.

  • Does recommend this dealer
  • Came in for service or repair

Dealer Response

Hello Larry! Thank you for your kind words! We're delighted to be recognized for our precision, reliability, and commitment to excellence at BMW of Sterling. Your appreciation for our customer service, transparency, and clear communication is truly valued. We're honored to stand out in Virginia's automotive landscape and look forward to providing you with exceptional experiences in the future!

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

1.0 (out of 5)

I recently purchased a car from BMW Sterling, and I must

Reviewed by JennaFebruary 23, 2024

I recently purchased a car from BMW Sterling, and I must say it was the worst decision I have ever made. The salesman, Aiman, was absolutely terrible. From the moment I walked onto the lot, I should have known it was going to be a disaster. Aiman seemed disinterested and unprofessional from the get-go. It felt like I was inconveniencing him by wanting to buy a car. He barely answered my questions, and when he did, it was with a dismissive attitude. He couldn't even find the car on the lot or the keys. After enduring Aiman's lackluster customer service, I made the mistake of purchasing a car that seemed promising on the surface. Little did I know, it was a ticking time bomb. The car had undisclosed issues that Aiman conveniently failed to mention. The check engine light came on as soon as I drove off the lot. I immediately call to notify management. Aiman refused to respond via calls and texts. When I finally confronted Aiman about these issues, he brushed them off, claiming they were normal. It was not - there were major transmission issues. Clearly, he just wanted to close the deal and move on to the next unsuspecting customer. The lack of transparency and honesty is appalling. The car was under warranty thankfully. I gave him the keys to take it for servicing but he waited WEEKS to do so. I came back from out of the country with no car. They didn't even offer to provide a loaner car. I purchased the car with two keys but they only gave me one. They didn't clean the vehicle or fill it up with gas after purchasing. Zero attention to detail. He also drilled holes into the Land Rover because he didn't know how to hang the tags and was rushing me off the lot. I strongly advise anyone considering purchasing a car from Sterling BMW and to steer clear of Aiman and his questionable business practices. The entire experience has been a nightmare. Not what you expect from a luxury car dealership.

  • Does not recommend this dealer
  • Shopped for a used car

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About BMW of Sterling

Our 70000-square-foot facility is housed on Auto World Circle and Pacific Drive in Sterling VA. We are one of the most prestigious dealerships in the area with over 450 new and pre-owned vehicles and the full complement of s
ervices that go along with owning a BMW.
Sales Department is OPEN the final 2 Sunday's of every month 12pm - 5pm.

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