15507 W I-10
San Antonio, TX 78249

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Sales: 210-428-6838

Used Cars: 210-782-9252

Hours Toggle

Sales Department

Sun Closed
Mon 8:30am – 7:00pm
Tue 8:30am – 7:00pm
Wed 8:30am – 7:00pm
Thu 8:30am – 7:00pm
Fri 8:30am – 7:00pm
Sat 8:30am – 6:00pm

Service Department

Sun Closed
Mon 7:30am – 7:00pm
Tue 7:30am – 7:00pm
Wed 7:30am – 7:00pm
Thu 7:30am – 7:00pm
Fri 7:30am – 7:00pm
Sat 8:00am – 5:00pm

Reviews of Principle BMW of San Antonio

Overall Rating:

4.6 (out of 5)

89% recommend this dealer

1886 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Zack was attentive, patient, and genuinely helpful,

Reviewed by Salif Diaw from San Antonio, TxDecember 09, 2025

Zack was attentive, patient, and genuinely helpful, making the entire process smooth and stress free. Their professionalism and warmth turned a simple visit into an outstanding experience.

  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

5.0 (out of 5)

I had my BMW serviced.

Reviewed by Val Mcleod from San Antonio, TexasDecember 09, 2025

I had my BMW serviced. I got new brake pads, oil change, new battery and windshield wipers. They came me a loaner vehicle. Service was Amazing!!!

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Dealer Response

Hi, thank you for sharing your positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

5.0 (out of 5)

BMW of San Antonio is a well run dealership with very

Reviewed by Sstraub944December 05, 2025

BMW of San Antonio is a well run dealership with very nice and knowledgeable employees. I enjoy my 2025 X5M60i so much I purchased two.

  • Does recommend this dealer
  • Came in for service or repair

Dealer Response

Hi, we strive for 100% satisfaction, and it is great to see you had such a positive experience at Principle Collision Center. Thank you, and have a fantastic day!

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Principle BMW of San Antonio

With the largest inventory of new and Certified Pre-Owned BMW's in South Texas BMW of San Antonio is changing the way that BMW's are sold in South Texas. Come meet our sales team!

Visit the largest and one of the newest BMW Center's in North America today!

Ready to buy? Get a price quote before visiting the dealership.

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  • No cost, no-hassle negotiation
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