3630 Quakerbridge Rd
Trenton, NJ 08619

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Sales: 844-470-4727

Used Cars: 844-470-4727

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 7:00pm
Tue 9:00am – 7:00pm
Wed 9:00am – 7:00pm
Thu 9:00am – 7:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 4:00pm

Reviews of Princeton BMW

Overall Rating:

4.8 (out of 5)

82% recommend this dealer

610 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Tom was amazing to work with and made my entire car

Reviewed by MCBRUNO695March 25, 2025

Tom was amazing to work with and made my entire car buying experience that much better.

  • Does recommend this dealer
  • Shopped for a used car

Dealer Response

Hi, thank you for your kind review; we are happy to pass along your comments to the team here at Princeton BMW! We are always more than happy to assist you if anything else comes up. Take care!

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

UPDATE 14 MAR 2025: I am changing my rating to 5 stars

Reviewed by iNeoXsMarch 13, 2025

UPDATE 14 MAR 2025: I am changing my rating to 5 stars after interacting with the General Manager, Angelo Nori, who patiently listened to me and addressed my concerns. Princeton BMW is refunding the Stargard fees and taxes. Angelo also clarified that the 1.99% APR is available only for 48 months, not 60 months. I truly appreciate Angelo's transparency and fairness. Given how promptly my concerns were addressed, I would consider Princeton BMW for my next car purchase. Initial Comments 13 Mar 2025: Overall, my experience was not as positive as I had hoped. While I was presented with various financing options, I overlooked the charge of $995 for accessories, which I later learned was for the Stargard tracking system. When I pointed this out during the final paperwork with the financing specialist, I was informed that this charge was mandatory and could not be canceled. However, I was not made aware of this charge or the mandatory nature of the Stargard system until the final stages of signing, which was disappointing. Given that we had been at Princeton BMW for several hours and I had my young children with me, I decided to proceed rather than prolong the situation, but I felt pressured. Had I known earlier that this was a mandatory charge, I would have made a more informed decision. I find it concerning that such important details were not communicated upfront. Princeton BMW is part of the Holman Automotive Group, and one of Holman’s core values is Doing What’s Right (which stands for transparency, fairness, and trust). Unfortunately, Princeton BMW’s actions did not align with this value, as they failed to provide transparency and, as a result, lost my trust. I would hate to have to rule out Princeton BMW for any future car purchases.

  • Does recommend this dealer
  • Shopped for a new car

Dealer Response

Our number one goal is to provide a seamless and transparent experience to all our guests. We appreciate the opportunity to speak with you regarding your concern. Thank you for your feedback.

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Dana’s excellent professionalism kindness and

Reviewed by A.January 19, 2025

Dana’s excellent professionalism kindness and understanding of customer needs made me feel very welcomed and valued she was very helpful to recommend everything that needs attention to my vehicle and overall an amazing person

  • Does recommend this dealer
  • Came in for service or repair

Dealer Response

Hi, we're happy you found our staff to be so supportive during your experience here at Princeton BMW. If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Princeton BMW

Whether you’re ready to buy, lease, or sell, or if your vehicle needs service, Princeton BMW is the destination for all of your automotive needs. From our expansive new, used, and certified pre-owned inventory to our non-commission sales specialists, we’ve got you covered with a comprehensive experience. Whether you're ready to buy lease service or sell Princeton BMW is the destination for all of your automotive needs. Between visits we encourage our customers to take advantage of our website where they can browse our inventory of new and pre-owned vehicles schedule service apply for financing or value a trade-in.

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  • No cost, no-hassle negotiation
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