Princeton BMW in Trenton including address, phone, dealer reviews, directions, a map, inventory and more

A member of the family

3630 Quakerbridge Rd
Trenton, NJ 08619

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Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 6:00pm
Tue 9:00am – 6:00pm
Wed 9:00am – 6:00pm
Thu 9:00am – 6:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 6:00pm

Service Department

Sun Closed
Mon 7:00am – 5:00pm
Tue 7:00am – 5:00pm
Wed 7:00am – 5:00pm
Thu 7:00am – 5:00pm
Fri 7:00am – 5:00pm
Sat 8:00am – 3:00pm

Reviews of Princeton BMW

Showing the most recent reviews from To see all reviews visit

Overall Rating:

4 (out of 5)

52 out of 70 people said they would recommend this dealer

1 (out of 5)

Uncharging my customer order before delivery!

Reviewed by Ace in NJJune 12, 2021

BUYERS BEWARE! DISHONEST, MONEY HUNGRY, CUSTOMER SATISFACTION IS NOT PRIORITY! Yes, this review is the same across multiple social media platforms, because this needs to be shown how they really operate. I had worked through an auto broker who worked with BMW Princeton to secure an allocation for custom BMW build. These builds take about 6-8 weeks. Negotiations were done April 29, 2021 with an intent to lease on agreed terms with Salesman Chris Miranda. My car had been built and is ready to be transported from the factory in Mexico to eventually BMW Princeton perhaps on the next 3-4 weeks according to BMW's online vehicle tracker. I received a call from General Manager Jim Polito letting me know that due to "market conditions" they cannot sell me the vehicle that I built to my specifications because they don't work with third party brokers anymore (even though my order was done back in April). The best they can do is sell me my custom order vehicle for more money than agreed upon, otherwise they will keep it as their own inventory to try and sell for more. Very dishonest, and manipulative. Jim's reasons for pretty much "shaking me down for more money" was due to "market conditions" and this is direct from Holman. This shady tactic, not only leaves me now without a car that was agreed upon months ago, but took a hit with my credit application and it took me out of the market from pursing other vehicles that were available at the time. I would highly recommend you stay away from BMW Princeton as they do not promote the values instilled by Holman Auto Group. Let me quote their values from their own website, "The Holman name stands for honesty, respect, and integrity in servicing our customers, driven in part by our leaders who reinforce the core values of our family-owned business". Where is this because I didn't experience this. If you're looking for a BMW I would strongly look elsewhere. Look at BBB, there's a reason they are not accredited there.

Customer Service 1

Buying Process 1

Quality of Repair N/A

Overall Facilities N/A

Maximum rating = 5

5 (out of 5)

Excellent buying Experience

Reviewed by Orlando in East Windsor, NJJune 05, 2021

Stressless buying experience had both cars I wanted to try never felt pressured

Customer Service 5

Buying Process 5

Quality of Repair N/A

Overall Facilities 5

Maximum rating = 5

5 (out of 5)

Elliot Johnson is a Customer Service Maven!

Reviewed by Frank OGrady in Ewing NJFebruary 20, 2018

I just wanted to say that Elliot Johnson absolutely drips in Customer Service, and is always such a pleasure. Thank You Elliott for always going out of your way for me everytime I visit for Service at Princeton BMW...You’re truly exceptional.

Customer Service 5

Buying Process 5

Quality of Repair 5

Overall Facilities 5

Maximum rating = 5

About Princeton BMW

Whether you're ready to buy lease service or sell Princeton BMW is the destination for all of your automotive needs. From our expansive new used and certified pre-owned inventory to our non-commission sales specialists we've got you covered with a comprehensive and completely contact-free experience. Now including Holman GO our online purchasing process and virtual service assistant.

Between visits we encourage our customers to take advantage of our website where they can browse our inventory of new and pre-owned vehicles schedule service apply for financing or value a trade-in.

Ready to buy? Get a price quote before visiting the dealership.

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