45550 Dequindre Road
Utica, MI 48317

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Sales: 248-997-7700

Used Cars: 248-997-7700

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 6:00pm
Tue 9:00am – 6:00pm
Wed 9:00am – 6:00pm
Thu 9:00am – 6:00pm
Fri 9:00am – 6:00pm
Sat 10:00am – 4:00pm

Service Department

Sun Closed
Mon 7:30am – 6:00pm
Tue 7:30am – 6:00pm
Wed 7:30am – 6:00pm
Thu 7:30am – 6:00pm
Fri 7:30am – 6:00pm
Sat 8:00am – 2:00pm

Reviews of BMW of Rochester Hills

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

Looking to purchase two vehicles, a X6 and another used

Reviewed by joeApril 22, 2025

Looking to purchase two vehicles, a X6 and another used Audi I found on the lot. Spent 25 minutes inside the show room and wondering around the used lot, not a single employee acknowledged me or provided any assistance. There were 4 salesmen just sitting at their desk doing nothing. Will take my business elsewhere.

  • Does not recommend this dealer
  • Shopped for a used car

Dealer Response

Dear Joe, Thank you for taking the time to share your recent experience with us. I want to sincerely apologize for the lack of attention and assistance you received during your visit. This is not the level of service we strive to provide, and I’m truly sorry we missed the opportunity to show you the hospitality and professionalism you deserve. At our core, we are all about creating an exceptional customer experience, and your feedback is being taken very seriously. Whether you're looking for a BMW X6, the Audi you spotted on our lot, or simply guidance in your purchase journey, we are here to make your automotive dreams a reality. Please don’t hesitate to reach out to me directly, or connect with my counterparts Brian Berg at 248-997-7511 or 248-997-7526. We would appreciate the opportunity to personally assist you and make things right. Thank you again, and we hope to earn back your trust. Warm regards, Eric Lang

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

1.0 (out of 5)

Worse service center ever.

Reviewed by V for VictoryFebruary 09, 2025

Worse service center ever. Be careful of the techs work on your car and service advisor Ben who is part of the scam on customers. He will defend the tech work as if they are they are not the problem, but you caused all your problems to your car. Work was not performed as stated due to same issue arising. Car still has issues after two costly repairs that I paid out of pocket and through car warranty. Read the reviews and you will see this place is overcharging and looking for extra money at the cost of the customer. Don't patronize this business. Go elsewhere!

  • Does not recommend this dealer
  • Came in for service or repair

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Huge shout out to Connor and everyone at BMW Rochester

Reviewed by KenJuly 16, 2024

Huge shout out to Connor and everyone at BMW Rochester Hills. It was a very good buying experience overall. Connor is very low pressure and a pleasure to work with. I'd also like to add that everyone in the building is very friendly and easy to talk to. People go above and beyond to get you what you need. Leaps and bounds better then other dealerships I've worked with in the past.

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About BMW of Rochester Hills

BMW of Rochester Hills is family-owned and operated by Rafih Auto Group, one of the largest automobile groups in North America. BMW of Rochester Hills has been proudly servicing BMW vehicles in the Metro Detroit Area for over 40 years. BMW of Rochester Hills has received prestigious recognition from BMW of North America as a BMW Center of Excellence Dealer for scoring highly in all areas of customer service.

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