BMW of Rochester Hills in Utica including address, phone, dealer reviews, directions, a map, inventory and more

A member of the family

45550 Dequindre Road
Utica, MI 48317

Get Directions

Sales: 248-243-7982

Used Cars: 248-237-3516

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 6:00pm
Tue 9:00am – 6:00pm
Wed 9:00am – 6:00pm
Thu 9:00am – 6:00pm
Fri 9:00am – 6:00pm
Sat 10:00am – 4:00pm

Service Department

Sun Closed
Mon 7:30am – 6:00pm
Tue 7:30am – 6:00pm
Wed 7:30am – 6:00pm
Thu 7:30am – 6:00pm
Fri 7:30am – 6:00pm
Sat 8:00am – 2:00pm

Reviews of BMW of Rochester Hills

Overall Rating:

4.4 (out of 5)

87% recommend this dealer

15 total reviews

Showing the most recent reviews from and DealerRater.

1.0 (out of 5)

Worst Service I've ever experienced

Reviewed by Michael M. from Macomb, MIJanuary 20, 2022

If I could give the service department at this dealership a lower rating, I wouldn't hesitate. They've had my son's car for a month. Not body or engine damage, but some electrical issue draining the battery. Communication with the Service Technician and Service Manager has been practically non-existant. Calls and texts go unanswered. Shared messages with a person via Facebook Messenger who promised someone would contact, and nothing. I wouldn't bring a car here for service ever again.

  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase

Overall Facilities N/A

Customer Service 1

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

5.0 (out of 5)

Highly recommended

Reviewed by Paul Tattershaw from Fenton MichiganJanuary 13, 2021

I have purchased cars for over 40 years, both here in the Us as well as in Europe. This was by far the best experience. Fahad and his manager Jim, answered all of my questions and showed me everything that I wanted to see. There was absolutely none our the “usual” high pressure salesmanship, with repeated phone calls and messages.I already know where my next car will be purchased from.

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process 5

Quality of Repair N/A

Maximum rating = 5

5.0 (out of 5)

An organization that values the customer!

Reviewed by K Pearless from Au Gres, MIMay 30, 2019

If you're like me, taking your car for service is right up there with going to the dentist. At BMW of Rochester Hills the team works above and beyond to make the process easy.  I'm not an easy customer, I blow in and out of the service depart like it's a pit stop at Detroit Grand Prix. Tonight I realized I had forgotten to grab my spare house key. My service advisor had ask me earlier that morning, "do you need any of these keys" and I said 'no' thinking I had a spare.  Not so and now, after normal business hours, I was locked out of my home. Perplexed as to if I call a locksmith, a local hotel or a friend for a night on their sofa... I contacted BMW of Rochester Hills via social media to let them know of my precarious situation. Within minutes they had contacted me back, circled the wagons and found a solution.  Not only did they rise far beyond expectations, later that evening they proactively reached out to confirm I had made it home safely.  That is customer service! The team at BMW of Rochester Hills recognizes that completing a transaction (be it sales or service) isn't the end but part of the process of building a long term relationship with a customer.  They are truly committed to delivering top notch service and genuinely care that your needs are addressed.  While I don't suggested you lock yourself out of your home to test the validity of my recommendation, I would highly recommend BMW of Rochester Hills, if you are looking for an organization that values you as a customer.

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Overall Facilities N/A

Customer Service 5

Buying Process 5

Quality of Repair 5

Maximum rating = 5

About BMW of Rochester Hills

BMW of Rochester Hills is family-owned and operated by Rafih Auto Group, one of the largest automobile groups in North America. BMW of Rochester Hills has been proudly servicing BMW vehicles in the Metro Detroit Area for over 40 years. BMW of Rochester Hills has received prestigious recognition from BMW of North America as a BMW Center of Excellence Dealer for scoring highly in all areas of customer service.

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