2801 N. US 31 South
Traverse City, MI 49684

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Sales: 231-930-4162

Used Cars: 231-930-4638

Hours Toggle

Sales Department

Sun Closed
Mon 8:30am – 6:00pm
Tue 8:30am – 6:00pm
Wed 8:30am – 6:00pm
Thu 8:30am – 6:00pm
Fri 8:30am – 6:00pm
Sat 10:00am – 3:00pm

Service Department

Sun Closed
Mon 7:30am – 5:00pm
Tue 7:30am – 5:00pm
Wed 7:30am – 5:00pm
Thu 7:30am – 5:00pm
Fri 7:30am – 5:00pm
Sat Closed

Reviews of BMW of Traverse City

Overall Rating:

5 (out of 5)

100% recommend this dealer

588 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

The concierge service is very helpful and Ken let me know

Reviewed by Renee Potter from MichiganJanuary 09, 2025

The concierge service is very helpful and Ken let me know the status of my car as soon as issues were fixed.

  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase

Dealer Response

Thank you, Renee! We're thrilled to hear that you found our concierge service helpful and that Ken kept you informed about your car's status. At Fox BMW of Traverse City, we strive to provide exceptional service, and your feedback means a lot to us. We look forward to assisting you again in the future! Best, David Zamaites, dzamaites@foxmotors.com

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Maximum rating = 5

5.0 (out of 5)

Very easy to purchase.

Reviewed by Kristopher Arnold from Traverse City, MIDecember 23, 2024

Very easy to purchase. Liked that they spent time going over the car and its functions.

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Dealer Response

Thank you for your kind review! We're thrilled to hear that you found the purchasing process easy and that our team took the time to go over the car's features with you. At Fox BMW of Traverse City, we strive to provide excellent customer service. We look forward to seeing you again soon! Best, David Zamaites, dzamaites@foxmotors.com

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Maximum rating = 5

5.0 (out of 5)

Sales person answered my question when the BMW genius had

Reviewed by Cathy Manville from Traverse City, MichiganDecember 22, 2024

Sales person answered my question when the BMW genius had stepped out. She offered to answer and walked me through it. Also ..service person explained things well...took time to go over my service and recommendations. Very polite.

  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase

Dealer Response

Thank you, Cathy, for your fantastic review! We're thrilled to hear that our sales and service teams were able to assist you effectively at Fox BMW of Traverse City. It's great to know that you felt well taken care of and that your questions were answered. We appreciate your kind words and hope to see you again soon! Best, David Zamaites, dzamaites@foxmotors.com

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Maximum rating = 5

About BMW of Traverse City

BMW of Traverse City is ready to help you find your ideal vehicle while providing the remarkable service you deserve. Our goal is to have the best facilities, best people, best inventory selection, and best service - all to ensure that you have the best experience. Whether you're from Traverse City, Petoskey, Charlevoix, Harbor Springs, Suttons Bay, or Leelanau County, you can rest assured that when you shop for a new or used BMW you're shopping for quality and reliability no matter which model appeals to you.

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