BMW of Tampa

I engaged early on a specific vehicle with Amanda, submitted a complete credit application, and provided all requested information promptly. Despite being responsive and first to initiate the process, my application was not handled with urgency, and the vehicle was sold to a walk-in customer while my approval was still pending. This was not a policy misunderstanding — it was a failure to act quickly once a serious remote buyer was engaged. The delay resulted in a wasted credit inquiry and a lost opportunity, despite my timely involvement. If you are not physically in the showroom, be aware that your deal may stall while walk-in customers are prioritized. I would not recommend this dealership for remote buyers unless speed and execution are guaranteed.

This BMW dealership has nothing but got downhill in service and sales. Its worst now than the first time I bought a car which was not that great. This time around they lacked response, refused to give me details on how they came up with low ball trade in offer, and had a bunch of Stupid add on fees to their sales sheets! I ended up ordering a 2026 BMW from a dealership in Pinellas! Bye Morgan Auto!

I’ve been a loyal BMW Tampa customer for years and have brought four different BMWs here for service. Unfortunately, my recent experience was extremely disappointing. My regular service advisor is no longer there, and the person I worked with this time was inattentive and not knowledgeable. I didn’t feel the level of professionalism or care I’ve come to expect from BMW. After 10 years of trusting this dealership with my vehicles, this visit is my last!