3000 West Coast Hwy
Newport Beach, CA 92663

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Sales: 855-346-5484

Used Cars: 855-888-0176

Hours Toggle

Sales Department

Sun 10:00am – 5:00pm
Mon 9:00am – 7:00pm
Tue 9:00am – 7:00pm
Wed 9:00am – 7:00pm
Thu 9:00am – 7:00pm
Fri 9:00am – 7:00pm
Sat 9:00am – 6:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 4:00pm

Reviews of Sterling BMW

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

James Piper, the General Manager, is a terrible

Reviewed by JeffofArabicaSeptember 22, 2025

James Piper, the General Manager, is a terrible representative of this dealership. He knows nothing about customer service and is blinded as a leader and incapable of recognizing the atrocious communication his dealership is plagued by. It wasn't until I "offended" him by my angry text to one of his sales people that he called me back. I don't blame Aaron who was the sales person assisting me. It is James, the General Manager who acted like a petulant child on the phone. He needs to get out of the service industry. Look at one of the other 1 star reviews as you can see a pattern of practice with regard to Sterling BMW's management.

  • Does not recommend this dealer
  • Shopped for a used car

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

John was amazing, great experience and wonderful team.

Reviewed by Branden from La Habra, CAApril 22, 2025

John was amazing, great experience and wonderful team. It’s a beautiful location. Everyone there is super knowledgeable and friendly. It was a no pressure car buying Experience.

  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

5.0 (out of 5)

Great experience with Mike Walter!

Reviewed by Yvonne Groen from Westlake Village, CAApril 13, 2025

Great experience with Mike Walter! Friendly, no pressure, reserved car ahead of time for us to drive 2 hours to view the next day. Highly recommend.

  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

About Sterling BMW

If you're looking to buy a quality new BMW at a great value it is time to look at our Sterling selection of new BMW models at Sterling BMW. Browse our current selection of all new BMW cars here in beautiful Newport Beach CA. We have a great selection of new BMW 2 Series 3 Series 4 Series 5 Series 6 Series and 7 Series. You'll discover plenty of BMW models to choose from. Sterling BMW is committed to helping you buy the right BMW at the right price. Please call us today. We are here to help!

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