1795 Central Avenue
Mckinleyville, CA 95519

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Sales: 877-634-2560

Used Cars: 707-839-4269

Hours Toggle

Sales Department

Sun 10:00am – 5:00pm
Mon 9:00am – 8:00pm
Tue 9:00am – 8:00pm
Wed 9:00am – 8:00pm
Thu 9:00am – 8:00pm
Fri 9:00am – 8:00pm
Sat 9:00am – 6:00pm

Service Department

Sun Closed
Mon 8:00am – 5:00pm
Tue 8:00am – 5:00pm
Wed 8:00am – 5:00pm
Thu 8:00am – 5:00pm
Fri 8:00am – 5:00pm
Sat Closed

Reviews of BMW of Humboldt Bay

Overall Rating:

4.7 (out of 5)

82% recommend this dealer

44 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Angel was very polite and did not try to oversell me on

Reviewed by keller.ericNovember 27, 2025

Angel was very polite and did not try to oversell me on services though he did mention additional things that could be done.

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

I love my 2014 X5 diesel.

Reviewed by HOWEIRDNovember 26, 2025

I love my 2014 X5 diesel. It has met or exceeded my needs flawlessly. Angel, the service representative was able to customize my service agenda by removing items from the anticipated list of procedures at the most recent appointment. He had noticed that I had had the vehicle in over the summer to check out an engine light warning on the dashboard. Excluding those items made the cost of a servicing more palatable. My friends warned me that I should get rid of my BMW because the engine or transmission will go out by the time it reaches 150,000 miles. I don’t believe that because I drive it very gently and have taken good care of it for the 12 years that I’ve driven it. While I’ve been looking at. replacing it with a new BMW X5, I’m waiting to see if I’m able to continue to use the car. I’m driving and get several more years out of it. My wife has driven her last two cars over 250 thousand miles. So I’m waiting to see how mine lasts before determining whether or not to buy BMW next time.

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

I just did above.

Reviewed by claire7November 21, 2025

I just did above. See my last response. I love dealing with BMW of Humboldt Bay, especially in the service department. Michael and Angel are always very kind and extremely helpful. They keep me informed, go the extra mile, and my wait times are short. No other dealership around gives the same level of service.

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About BMW of Humboldt Bay

BMW of Humboldt Bay is the North Coast's exclusive full service BMW Center serving all communities in Humboldt County including Eureka, Fortuna, Arcata, Crescent City, and Garberville. Come in and experience BMW's Ultimate Service which includes no cost scheduled maintenance on all new BMW's for 3 years or 36,000 miles. We are located in McKinleyville at 1795 Central Ave, just 12 miles north of Eureka off of Highway 101 or reach us by phone (707) 839-4BMW (4269)

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