1000 Tom Williams Way
Birmingham, AL 35210
Sales: 844-342-9063
Used Cars: 800-656-5434
Sales Department
| Sun | Closed |
| Mon | 9:00am – 7:00pm |
| Tue | 9:00am – 7:00pm |
| Wed | 9:00am – 7:00pm |
| Thu | 9:00am – 7:00pm |
| Fri | 9:00am – 7:00pm |
| Sat | 9:00am – 6:00pm |
Service Department
| Sun | Closed |
| Mon | 7:00am – 6:00pm |
| Tue | 7:00am – 6:00pm |
| Wed | 7:00am – 6:00pm |
| Thu | 7:00am – 6:00pm |
| Fri | 7:00am – 6:00pm |
| Sat | 8:00am – 4:00pm |
See all dealerships near Birmingham, AL that carry BMW, MINI
Overall Rating:
4.6 (out of 5)
91% recommend this dealer
921 total reviews
Showing the most recent reviews from Cars.com and DealerRater.
⚠️ Warning for anyone buying from BMW of Birmingham
⚠️ Warning for anyone buying from BMW of Birmingham (Irondale): I’m posting on behalf of someone (“Bob”) who trusted this dealership and ended up with a bad experience. If you’re not fluent in English or new to car buying, be extra careful here. What happened: The sales team rushed the entire process. Promised to explain paperwork after signing (they never did). GAP insurance wasn’t offered or explained — even when asked. Was forced to pay for extras like dent coverage and PermaPlate without clear consent. When “Bob” asked questions, one of the finance reps (Nauman Rabbani) accused him of recording — very suspicious behavior. After the sale, the salesperson (Erick Fitzpatrick) ignored calls and even made threats instead of helping. Key names involved: Erick Fitzpatrick (Sales), Donna Daniel (Sales/Lease Rep), Kaleb Redmond (GM), Eric & Nauman Rabbani, Pinak & Pedro (Customer Relations/Finance). Bottom line: They take advantage of buyers who don’t fully understand the process. Don’t sign anything until you’ve read every line — and if they rush you, walk away.
Dealer Response
Lucille, Thank you for your review. However, your account of the transaction is not consistent with what really happened. Remembering playing telephone in Elementary School, it seems like this is having the same effect on your explanation of what happened. “Bob” was offered and explained everything thoroughly. Nothing was “forced”. Kaleb Redmond- General Manager.
Maximum rating = 5
Danielle was extremely resourceful and professional in
Danielle was extremely resourceful and professional in with our transactions. Her recommendation for the vehicle was within my budget and a beautiful BMW SUV. I am satisfied with my vehicle.
Dealer Response
Anthony, we are so pleased you enjoyed your visit to BMW of Birmingham! We can't wait to see you again, have a great day.
Maximum rating = 5
I had a great experience working with Erick to purchase a
I had a great experience working with Erick to purchase a new BMW. He is very professional and patient. I changed the build of the vehicle several times. He never showed signs of irritation. He just made sure my wants were met. He maintained contact with me throughout the process until delivery of the car. The deal was smooth, the car is beautiful, and I highly recommend Erick.
Dealer Response
Thank you for the glowing review! We are thrilled to hear that Erick provided such excellent service during your car buying experience. Enjoy your beautiful new BMW!
Maximum rating = 5
BMW of Birmingham in Irondale Alabama treats the needs of each individual customer with paramount concern. At BMW of Birmingham we provide everything automotive with great prices and customer service. With a new or used BMW from Irondale's BMW of Birmingham you will get a reliable and stylish new car at a price you can afford. Call us at (800) 550-3865 or make the drive from Birmingham Mountain Brook Trussville or Alabaster stop by and see us in person.
Find out what your used car is worth with our appraisal tool.