Hyundai, Nissan and Volkswagen
New Car Dealership in Appleton, WI
Overall Rating
4.8/5
Read dealer reviews
At Bergstrom Automotive, we strive to be the recognized leader of guest service through our commitment to treat everyone like family. You deserve complete peace of mind when it comes to owning your vehicle, regardless of whether it is new or pre-owned. We pledge to provide the finest personal service and facilities for our guests. As Wisconsin's #1 Automotive Retailer, we support communities throughout the state with 25 Bergstrom locations, representing more than 35 brands. Every pre-owned vehicle we sell goes through an extensive certification process. We are committed to making sure you will be treated as one of the Bergstrom family.
Need service for your new Hyundai or Nissan?
Bergstrom Imports on Victory Lane's Hyundai-trained mechanics can help.
Bergstrom Imports on Victory Lane Reviews
Overall Rating
4.8/5
376 out of 394 people recommended this dealer
Overall Facilities:
2.5/5
Not a dollar less
Reviewed by Fuh Q Royal
in Chicago, Illinois
January 09, 2021
Drove 3.5 hours from Illinois to buy a used car. Sales people would not negotiate on price of used car. Who in their right mind would ever pay the full asking price at a car dealership. Must be some cheese head logic. Nothing but a complete waste of time. On the other hand, if you want to sell your car. Take it to them. They apparently like to over pay for used cars. ( Again cheese head logic) Also, they have plenty of money for advertising ( bill boards and such) and multiple dealerships. But can't come down even a dollar to make a sale. Way to go guys keep up the horrible work.
Can't Make This Up
Reviewed by Greg
in Neenah. WI
October 21, 2019
After spending hours researching cars for my sister-in-law we figured out what car would be best for her. Unfortunately we ran out of daylight to pick out a color so she went back to Bergstrom Mazda the following day. She decided on a color and asked for a price. After an hour of being jacked around she called me and I went to Bergstrom to help her. I also ask the guy for a price and he said "if you go with us you can save $500" numerous times. This game went on for 30 minutes the whole time he was not listening and was talking over me. He was clearly operating on his own agenda, not ours. We walked but they sent me a quote a few hours later. Funny thing, the quote was $1000 more than there no hassle pricing tag that was in the car we received a quote on...… When I got home I called Holiday and bought a car over the phone for a better price in 5 minutes. I will never go back to Bergstrom again.
Excellent service and exceptionally clean facility
Reviewed by Lana M
in Appleton, WI
January 12, 2015
I appreciate the friendly atmosphere of the service department and the speed at which they service my vehicle. I also appreciate the treats in the waiting room, along with the cleanliness at which it is maintained. I am happy that they offer a car wash even though I do not always take advantage of it...it is still a nice complimentary service. I mostly appreciate the ease of making an appointment since I have moved 150 miles away.
