Bergstrom Imports on Victory Lane in Appleton including address, phone, dealer reviews, directions, a map, inventory and more

A member of the Cars.com family

3023 Victory Ln
Appleton, WI 54913

Get Directions

Sales: 920-243-7294

Used Cars: 920-268-0192

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 7:00pm
Tue 9:00am – 7:00pm
Wed 9:00am – 7:00pm
Thu 9:00am – 7:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 1:00pm

Reviews of Bergstrom Imports on Victory Lane

Overall Rating:

4.7 (out of 5)

95% recommend this dealer

396 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

A Shady dealership filled with xxxxxxxx.

Reviewed by JZ from Greenville, WiApril 13, 2022

Reserved a 22 Pro 4x Nissan Frontier. Waited a month for it to arrive. It kept getting put off by the sales person Blake I was dealing with. I had to beg and call a manager to schedule a time to pick it up. Then we had a bad hailstorm the day before they denied the hail storm was anything at all even though it was nasty. I was told lie after lie from Blake and the sales manager Jeff. No idea what the truth was or what they were hiding. I was told the truck's wheel was damaged from tech team driving it. They denied the hail storm was bad at all and blew it off as nothing even though their service department was booked for weeks from hail damaged vehicles. I can guarantee every vehicle on the lot took some kind of hail damage. And they will fix them up and sell them as new and never tell the buyer. They might even collect insurance money to cover the hail damage on top of selling them for full value. A bad review is not going to turn anyone away. But I would avoid Blake the sale person if you can.

  • Does not recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Overall Facilities 1

Customer Service 1

Buying Process 1

Quality of Repair 1

Maximum rating = 5

5.0 (out of 5)

Purchasing a used vehicle

Reviewed by Eva from Appleton February 23, 2022

Nicholas Brouillard was my salesman and was extremely helpful in not only helping me find exactly the vehicle I was looking for, but made the whole process extremely stress-free! I would not hesitate to go back to him again when I need the vehicle in the future!

  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase

Overall Facilities 5

Customer Service 5

Buying Process 3

Quality of Repair N/A

Maximum rating = 5

1.0 (out of 5)

Very poor sales experience low trade in offer.

Reviewed by Lola from Green BayMarch 05, 2021

What a horrible experience. For some reason Bergstrom thinks people want to spend hours at their dealership. I don't have time if I want to purchase a car I want to get it not sit there for hours. My salesman Sean was awful. He would not get to the point and move with the sale. Their trade in price was below KBB on a <3 year old car. Milwaukee and Madison offered me 2000-4000 more on my trade and new how to get most the paperwork done before I even went down there. I have better things to do than watch you talk to other customers while I sit hoping to buy today. Why didn't you run my credit, get numbers and move. I would have drove it home that day but you were too busy chit chating. Horrible. Did not follow up the next day either. The drive to Madison is worth not dealing with your dealership. So disappointing!!!!!!!!!!

  • Does not recommend this dealer
  • Shopped for a new car
  • Did not make a purchase

Dealer Response

Hi Lola. Thanks for the feedback and sorry for the frustrating experience.

Overall Facilities N/A

Customer Service 1

Buying Process 1

Quality of Repair N/A

Maximum rating = 5

About Bergstrom Imports on Victory Lane

At Bergstrom Automotive we strive to be the recognized leader of guest service through our commitment to treat everyone like family. You deserve complete peace of mind when it comes to owning your vehicle regardless of whether it is new or pre-owned. We pledge to provide the finest personal service and facilities for our guests. As Wisconsin's #1 Automotive Retailer we support communities throughout the state with 25 Bergstrom locations representing more than 35 brands. Every pre-owned vehicle we sell goes through an extensive certification process. We are committed to making sure you will be treated as one of the Bergstrom family.

Ready to buy? Get a price quote before visiting the dealership.

  • Get multiple quotes
  • No cost, no-hassle negotiation
Back to Top