Serra Traverse City in Traverse City including address, phone, dealer reviews, directions, a map, inventory and more

A member of the family

1301 S Garfield Ave
Traverse City, MI 49686

Get Directions
Hours Toggle

Sales Department

Sun Closed
Mon 8:30am – 8:00pm
Tue 8:30am – 8:00pm
Wed 8:30am – 8:00pm
Thu 8:30am – 8:00pm
Fri 8:30am – 6:00pm
Sat 9:00am – 4:00pm

Service Department

Sun Closed
Mon 7:30am – 6:00pm
Tue 7:30am – 6:00pm
Wed 7:30am – 6:00pm
Thu 7:30am – 6:00pm
Fri 7:30am – 6:00pm
Sat 9:00am – 3:00pm

Reviews of Serra Traverse City

Showing the most recent reviews from To see all reviews visit

Overall Rating:

3.5 (out of 5)

16 out of 25 people said they would recommend this dealer

1 (out of 5)

Unprofessional, rude, and untruthful

Reviewed by Michael Wilson in Boyne City, MIJune 15, 2021

I bought a used car from a private seller that needed to be towed to Serra to have a key fob programmed. The service manager stated that it would be an easy task and a flat fee. Nearly $1,000 later, the car was running and ready for pickup. The tech needed to remove the steering column to address some corroded wires. Less than 20 miles after I left the dealership, the car's electrical started on fire in the exact location the tech was working. I called and texted Serra to remedy the issue. The service manager stated it was sent to "management to address". No response from management caused me to file a claim with the BBB. Jerry from Serra tried to state the car "needed things", but aside from brakes, I am still not sure what it needed. The bottom line is that the tech misplaced, crossed, or did not cap wiring properly causing the electrical to catch fire. Here is the response from Jerry Zezulka, the executive manager at Serra: "We do not accept any liability for the decisions and actions of this customer and therefore we respectfully ask that this Case be closed immediately. Should the customer not be satisfied with this response, please note that we will no longer rebut this Case as it is a total waste and inefficient use of our time."... How is that for customer service?

Customer Service 1

Buying Process N/A

Quality of Repair 1

Overall Facilities N/A

Maximum rating = 5

5 (out of 5)

Best experience I have ever had.

Reviewed by Angela Culp in Gaylord,Mi.June 03, 2021

My experience was quick and easy, as all the paperwork was pretty much completed by the time we came to pick up the vehicle. Sean was courteous and very helpful. He took time to show me all of special details of my car. Even helping pair my phone. He did a great job!

Customer Service 5

Buying Process 5

Quality of Repair N/A

Overall Facilities 5

Maximum rating = 5

5 (out of 5)

Trading in vehicle for 2013 Ford Edge.

Reviewed by Mike VanOs in Comstock Park MiMay 28, 2017

My wife and I stopped in to look at a vehicle. When we arrived we actually found 2 vehicles that met our needs. Eric Hernandez was the salesman that patiently helped us with our final decision. We test drove both vehicles twice. There was no pushing or persuading by Eric to either vehicle. He simply stated facts of the 2 vehicles not leading us to one or the other. I would highly recommend Eric as your salesman at Serra Traverse City. Eric coupled with their fair pricing and friendly staff made it a non pressured and pleasant buying experience. To top it all off, we had forgot our title to the car we traded in, back home in Rockford, Michigan. Eric graciously offered to meet us half way, allowing us to enjoy our new car over Memorial Day weekend!!! Again, cannot say enough about Eric and Serra Traverse city.

Customer Service 5

Buying Process 5

Quality of Repair N/A

Overall Facilities 5

Maximum rating = 5

About Serra Traverse City

At Serra Traverse City we are proud to be your number one choice for finding the Subaru Toyota Nissan VW Audi Cadillac or Volvo of your dreams. We are committed to your complete satisfaction a commitment we achieve by providing exceptional customer service a warm and friendly environment a range of auto financing options to fit your budget and a fantastic inventory of new and used vehicles including Subaru Toyota Nissan VW Audi Cadillac and Volvo.

Ready to buy? Get a price quote before visiting the dealership.

  • Get multiple quotes
  • No cost, no-hassle negotiation
Back to Top