699 Center St
Auburn, ME 04210

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Sales Department

Sun Closed
Mon 8:00am – 7:00pm
Tue 8:00am – 7:00pm
Wed 8:00am – 7:00pm
Thu 8:00am – 7:00pm
Fri 8:00am – 6:00pm
Sat 8:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 4:00pm

Reviews of Rowe Auburn

Overall Rating:

3.5 (out of 5)

95% recommend this dealer

746 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

Had vehicle inspected, was told it passed, except needed

Reviewed by edfolletteDecember 30, 2025

Had vehicle inspected, was told it passed, except needed tires. They said to just bring the car back, no appointment needed, after getting new tires, and they would put a sticker on. Soooo, I brought the car back, expecting someone to be qualified enough to verify that the tires were brand new, and apply the new inspection sticker. I waited an hour in their waiting area, got impatient, and went to check on the status of the “Walk-In, no appointment necessary” new tire confirmation for the new Inspection Sticker. There was my key, sitting on the desk, apparently waiting for me to magically surmise that it was ready. If you’re unable to verify that the tires are new without putting the vehicle on a lift, and there isn’t a dedicated lift, and technician, for said verification, then it only makes sense to require an appointment… Unless I’m the only one who dislikes waiting over an hour for a “Walk in verification” of brand new tires. Whoever made this policy should probably be transferred to a less responsible position, where they won’t negatively impact Customer Experience… That is if Customer satisfaction matters to you. This was completely unacceptable, and avoidable with proper foresight. I don’t recommend that you trust their “Walk in” appointment and demand an actual appointment so that you have a more realistic expectation of what your waiting time will be. Seriously pathetic. Update: Still haven’t heard back concerning this review, which speaks volumes about their “Customer Service”, but my wife just pointed out the damage done by their “Service Technician” when removing the old Inspection Sticker. Obviously I was too annoyed to notice after the extremely disappointing experience I had, but I’ll keep you updated on whether they make any attempt to resolve this issue. As things get more expensive these days, I encourage you to consider my own experience with Rowe Hyundai Auburn before agreeing to do business with them with your hard earned money.

  • Does not recommend this dealer
  • Came in for service or repair

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

1.0 (out of 5)

My wife went in the first time and specifically said to

Reviewed by Aesman56November 18, 2025

My wife went in the first time and specifically said to put the truck on the diagnostic tool and if the truck needed a starter to replace it. She was told, it only needed a new battery and only charged us half on the diagnostic. She had to return a different day because there wasn't a battery in stock. The day she returned, they didn't order it so she had to wait while they run to NAPA to get one. The next week, the truck wouldn't start again. My wife calls to set up an appointment to get a starter put in. This time I go in for the appointment. I was at the dealership at 1130 for a 130 appointment. They brought the truck in before 1 and at 150 it was sitting outside. At 250 they come to tell me they put it on the diagnostic and it needs a starter. I told them when I had checked in that it needed a starter. They are saying no one told them it needed a starter. Now they say we have to wait for another date and use more of our time, pay our gas and who knows how much more money!!

  • Does not recommend this dealer
  • Came in for service or repair

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

1.0 (out of 5)

Horrible experience.

Reviewed by H. Hinds from Harrison, MaineAugust 15, 2025

Horrible experience. I was set to trade in my 2023 lease on a 2025 lease. Sales Manager, Leif, appeared as my best friend with a low-key tactic. It came down to their throwing in a $500 roof rack after I had put new tires ($1,000) on my trade-in. Denied. My salesperson told him I was going to walk out the door. Denied!!! Leif didn't even make eye contact, nor did he even try to negotiate with me, he just let me walk. I walked right to Rowe Westbrook, who gladly threw in the roof rack! I called General Manager, Mike Jeffers, at Auburn to inform him of this treatment. He was apologetic, but had no answer for me. I'll never deal with this dealership again.

  • Does not recommend this dealer
  • Shopped for a new car
  • Did not make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

About Rowe Auburn

Auburn Motor Sales now doing business as Rowe Auburn has been serving central and southern Maine with top quality new and pre-owned vehicles since 1922. Rowe Auburn features New and Certified Pre-Owned (CPO) vehicles as well as a vast selection of quality pre-owned vehicles of most makes and models and a great selection of wholesale to the public vehicles.

We service all make and model vehicles in our Main Service Center as well as our Quick Lane Tire & Auto Center. While in service you can relax in either of our two customer lounges with Satellite TV free Wi-Fi snacks coffee and water or take advantage of our free shuttle service.

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