699 Center St
Auburn, ME 04210

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Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 7:00pm
Tue 8:00am – 7:00pm
Wed 8:00am – 7:00pm
Thu 8:00am – 7:00pm
Fri 8:00am – 6:00pm
Sat 8:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 4:00pm

Reviews of Rowe Auburn

Overall Rating:

3.6 (out of 5)

95% recommend this dealer

745 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

My wife went in the first time and specifically said to

Reviewed by Aesman56November 18, 2025

My wife went in the first time and specifically said to put the truck on the diagnostic tool and if the truck needed a starter to replace it. She was told, it only needed a new battery and only charged us half on the diagnostic. She had to return a different day because there wasn't a battery in stock. The day she returned, they didn't order it so she had to wait while they run to NAPA to get one. The next week, the truck wouldn't start again. My wife calls to set up an appointment to get a starter put in. This time I go in for the appointment. I was at the dealership at 1130 for a 130 appointment. They brought the truck in before 1 and at 150 it was sitting outside. At 250 they come to tell me they put it on the diagnostic and it needs a starter. I told them when I had checked in that it needed a starter. They are saying no one told them it needed a starter. Now they say we have to wait for another date and use more of our time, pay our gas and who knows how much more money!!

  • Does not recommend this dealer
  • Came in for service or repair

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

1.0 (out of 5)

Horrible experience.

Reviewed by H. Hinds from Harrison, MaineAugust 15, 2025

Horrible experience. I was set to trade in my 2023 lease on a 2025 lease. Sales Manager, Leif, appeared as my best friend with a low-key tactic. It came down to their throwing in a $500 roof rack after I had put new tires ($1,000) on my trade-in. Denied. My salesperson told him I was going to walk out the door. Denied!!! Leif didn't even make eye contact, nor did he even try to negotiate with me, he just let me walk. I walked right to Rowe Westbrook, who gladly threw in the roof rack! I called General Manager, Mike Jeffers, at Auburn to inform him of this treatment. He was apologetic, but had no answer for me. I'll never deal with this dealership again.

  • Does not recommend this dealer
  • Shopped for a new car
  • Did not make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

1.0 (out of 5)

service dept is awful.

Reviewed by aJune 05, 2025

service dept is awful. they didnt tighten the oil drain plug after my complimentary oil change. it slowly vibrated out over the course of a couple weeks and this morning i got out to my car and theres a puddle of oil under it. oil plug only had a quarter turn left before it wouldve fallen out completely. i tightened the plug and had to add 3 quarts before it showed on the dipstick. i got EXTREMELY lucky that it happened the way it did. it couldve easily destroyed the engine if the plug fell out while driving on the highway. wouldve been a complete nightmare to get them to warranty that even though its 100% their fault. also they are very unprofessional in the waiting room of the service department. they talk xxxx about customers and say hateful homophobic things in front of customers. dont ever buy a car here if you want to be taken care of.

  • Does not recommend this dealer
  • Came in for service or repair

Dealer Response

Ansel, I'm truly sorry to hear about your experience and understand how frustrating it must be to deal with these issues. Your feedback is invaluable, and I can assure you that we take your concerns seriously. Please feel free to reach out via text or call for further assistance, as we want to make this right for you.

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Rowe Auburn

Auburn Motor Sales now doing business as Rowe Auburn has been serving central and southern Maine with top quality new and pre-owned vehicles since 1922. Rowe Auburn features New and Certified Pre-Owned (CPO) vehicles as well as a vast selection of quality pre-owned vehicles of most makes and models and a great selection of wholesale to the public vehicles.

We service all make and model vehicles in our Main Service Center as well as our Quick Lane Tire & Auto Center. While in service you can relax in either of our two customer lounges with Satellite TV free Wi-Fi snacks coffee and water or take advantage of our free shuttle service.

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