Toyota has announced pricing details for the 2024 Prius, the automaker’s five-seat hybrid hatchback that’s long been a standard bearer when it comes to excellent fuel efficiency. One thing the Prius is still relatively new at being, though, is an automotive fashion statement. A complete redesign for the 2023 model year added a sleek new shape that suddenly gave the Prius head-turning looks to match its impressive fuel economy. Because it’s still fresh from this makeover, there are no notable changes for the 2024 model year.
Performance, MPG and Trim Levels
Under the hood is a 2.0-liter four-cylinder engine paired with an electric motor and battery pack for a combined output of 194 horsepower; all-wheel-drive variants have 196 hp. The Prius comes standard with front-wheel drive, and AWD is available on every trim for $1,400. It returns up to an EPA-estimated 57/56/57 mpg city/highway/combined.
The 2024 Prius is available in three trims: LE, XLE and Limited. Standard on the LE variant are popular items like wireless smartphone connectivity, six USB-C ports, satellite radio and a Wi-Fi hot spot. All trims are also equipped with a sizable roster of driver aids in what Toyota calls its Safety Sense 3.0 suite of active-safety items. These include adaptive cruise control, lane departure steering assist, road sign assist and automatic high beams. Rear cross-traffic monitoring and blind spot warning are also standard.
Upgrading to the XLE adds synthetic leather upholstery, heated front seats, wireless device charging, remote keyless entry, rain-sensing windshield wipers, and front and rear parking sensors. A notable option is a 12.3-inch infotainment touchscreen versus the standard 8-inch display.
With the Limited trim, the larger screen is standard, as is a JBL audio system, a power rear hatch, and heated and ventilated front seats. One of the few extras available on this range-topping trim is the Limited Premium Package, which bundles advanced park assist, a 360-degree camera system, a digital rearview mirror and heated rear seats.
Pricing and Availability
The 2024 Prius is set to arrive on dealership lots in November. Full pricing for the lineup is below (all prices include $1,095 destination fee).
*MSRP and Invoice prices displayed are for educational purposes only, do not reflect the actual selling price of a particular vehicle, and do not include applicable gas taxes or destination charges.
