1935 N. STEVENS STREET
Rhinelander, WI 54501

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Sales: 715-502-4264

Used Cars: 715-502-4264

Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 7:00pm
Tue 8:00am – 7:00pm
Wed 8:00am – 7:00pm
Thu 8:00am – 7:00pm
Fri 8:00am – 7:00pm
Sat 8:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 2:00pm

Reviews of Rhinelander Auto Group

Overall Rating:

4.8 (out of 5)

96% recommend this dealer

812 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Ist major repair on my 2017 Equinox.

Reviewed by Josephine Hill from Rhinelander Wisc January 31, 2026

Ist major repair on my 2017 Equinox. Up front and personable. Came in expecting to be 3 to 4 days without vehicle. Had it back in two days. The gang there are trustworthy and dependable. Wouldn't go anywhere else. Thanks for a great job.

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

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Maximum rating = 5

5.0 (out of 5)

Everyone has been great to work with.

Reviewed by Pete from St. GermainJanuary 31, 2026

Everyone has been great to work with. From our salesman and the service dept. Enjoy coming there!

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

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Maximum rating = 5

5.0 (out of 5)

I drive 28 miles to go to this GM dealership to have my

Reviewed by Cindy Mendoya from Crandon WIJanuary 31, 2026

I drive 28 miles to go to this GM dealership to have my work done. They are great to work with and I trust them completely.

  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase

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Maximum rating = 5

About Rhinelander Auto Group

I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!

Ready to buy? Get a price quote before visiting the dealership.

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  • No cost, no-hassle negotiation
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