5901 Odana Road
Madison, WI 53719

Get Directions

Sales: 608-709-0170

Used Cars: 608-709-0170

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 7:00pm
Tue 9:00am – 7:00pm
Wed 9:00am – 7:00pm
Thu 9:00am – 7:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 7:00pm
Tue 7:00am – 7:00pm
Wed 7:00am – 7:00pm
Thu 7:00am – 7:00pm
Fri 7:00am – 6:00pm
Sat 7:00am – 4:00pm

Reviews of Smart Motors Toyota

Overall Rating:

4.2 (out of 5)

88% recommend this dealer

307 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

My expetience was positive from start to finish.

Reviewed by Beth Rataczak from Madison WisconsinNovember 16, 2025

My expetience was positive from start to finish. From my salesmsn Chris to the manager John, i was treated with respect, and felt they genuinely cared about finding the right car for me.

  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

5.0 (out of 5)

Jean, was very helpful and pleasant with our purchase

Reviewed by Robin Irlbeck from Mishicot WIJune 10, 2025

Jean, was very helpful and pleasant with our purchase yesterday. We had been looking for a Grand highlander and he had it ready for us when we arrived. The vehicle was also discounted after only 11 days on the lot which was also great. Had just the right features and we like it very much so far! The purchase did take 2 hours, but we were not sitting around much the attendant who told us about our car features, was also great although I cannot quite remember his name at the moment. We are a satisfied customer. All the employees we interacted with were great!

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

1.0 (out of 5)

I recently had a disappointing experience with Smart

Reviewed by ArashSeptember 22, 2024

I recently had a disappointing experience with Smart Toyota Dealership. A month ago, I reserved a Toyota Highlander and was placed on the waiting list. During the initial visit, I informed the salesperson that I intended to trade in my current car, which is in excellent condition with low mileage. I emphasized that I would proceed with the purchase only if they offered a fair price for my trade-in. The salesperson collected my car's details, used KBB and other valuation websites, and assured me they would offer a price consistent with those estimates. After weeks of waiting, I was notified that the new car was ready. We spent several hours completing documentation and applying for a car loan through the dealership. However, when it came time to finalize the trade-in, the financial manager, Mike Latif, offered me a price that was $5,000 below the average KBB value. Despite acknowledging my car's excellent condition, he provided reasons that didn't make sense to me for the lower offer. After some discussion, he only increased the offer a bit. I felt misled and that my time was wasted. It seemed like a tactic to make customers hopeful and then pressure them into accepting a lower trade-in value to maximize their profit. This experience was frustrating and left me dissatisfied with the dealership's practices. In today's market, transparency and honoring commitments are crucial. I hope Smart Toyota Dealership takes this feedback seriously and improves their approach to customer service.

  • Does not recommend this dealer
  • Shopped for a new car

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Smart Motors Toyota

Smart Motors, founded in 1908, is one of Wisconsin’s largest automotive retailers. We offer a wide range of new Toyota cars, trucks, and SUVs, along with Toyota Certified Used Vehicles. We pride ourselves on over a century of exceptional service and quality vehicles. Our SmartCare Complimentary Maintenance Plan is included with every used vehicle purchase, except for select makes and models. This plan covers two years of routine service and roadside assistance at no additional cost, ensuring a seamless and worry-free car ownership experience.

Ready to buy? Get a price quote before visiting the dealership.

  • Get multiple quotes
  • No cost, no-hassle negotiation
Back to Top