3501 Lancaster Dr
Madison, WI 53718

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Sales: 608-243-5530

Used Cars: 608-243-5550

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 7:00pm
Tue 9:00am – 7:00pm
Wed 9:00am – 7:00pm
Thu 9:00am – 7:00pm
Fri 9:00am – 6:00pm
Sat 8:00am – 5:00pm

Service Department

Sun Closed
Mon 8:00am – 6:00pm
Tue 8:00am – 6:00pm
Wed 8:00am – 6:00pm
Thu 8:00am – 6:00pm
Fri 8:00am – 6:00pm
Sat 8:00am – 5:00pm

Reviews of East Madison Toyota

Overall Rating:

4.8 (out of 5)

96% recommend this dealer

1473 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

The team was wonderful!

Reviewed by AliciaJanuary 03, 2026

The team was wonderful! Cassandra, Hunter & Matt were very helpful and I’d recommend them again.

  • Does recommend this dealer
  • Shopped for a new car

Dealer Response

We appreciate your kind words about our team. Thank you for recommending East Madison Toyota. We're here to help whenever you need us.

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

4.0 (out of 5)

New car buying process was fairly easy.

Reviewed by dottjwJanuary 02, 2026

New car buying process was fairly easy. Sales person treated us respectfully. Car was delivered when promised.

  • Does recommend this dealer
  • Shopped for a new car

Dealer Response

We appreciate you sharing your experience with East Madison Toyota. It's good to hear the car buying process went smoothly. Thank you for choosing us.

Overall Experience 4

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Robyn is an excellent sales person that listened to my

Reviewed by JanMullerDecember 20, 2025

Robyn is an excellent sales person that listened to my needs and matched me with the right vehicle. She also made sure I got the best trade for my older vehicle.

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About East Madison Toyota

Welcome to East Madison Toyota, where our dedicated team is ready to help you find the perfect new Toyota or used car in Madison. Our commitment to excellence has earned us prestigious recognitions, including being named the 2024 Top Workforce in Dane County and the 2024 Top Dealership to Work For by Automotive News. We’ve also been also been awarded the 2025 Consumer Satisfaction Award by Cars.com. These accolades reflect our dedication to creating a positive and supportive environment for both our staff and customers. With years of experience and extensive training, the East Madison Toyota team is equipped to get you into a New, Used or Toyota Certified Used that was built just for you. Our friendly and knowledgeable staff is here to guide you through every step of the car-buying process, ensuring a seamless and enjoyable experience. Conveniently located off the I90/94 and 151 interchange, East Madison Toyota is easily accessible from Rockford, Minneapolis, and Milwaukee, making your visit a breeze. Come visit us today and discover why we are the preferred choice for Toyota enthusiasts in the region.

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