7370 Winchester Rd
Memphis, TN 38125

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Sales: 877-657-5566

Used Cars: 877-661-5102

Hours Toggle

Sales Department

Sun Closed
Mon 8:30am – 7:00pm
Tue 8:30am – 7:00pm
Wed 8:30am – 7:00pm
Thu 8:30am – 7:00pm
Fri 8:30am – 7:00pm
Sat 8:30am – 6:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 7:00am – 5:00pm

Reviews of Principle Toyota in Memphis

Overall Rating:

4.8 (out of 5)

96% recommend this dealer

2122 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

John Forrester does a great job communicating and

Reviewed by rebaileyDecember 12, 2025

John Forrester does a great job communicating and listening to questions. He is on top of the perocesd.

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Great experience!

Reviewed by Pamela Keenan from Germantown, TNDecember 10, 2025

Great experience! I will always go back to Principle Toyota on Winchester in Memphis. Clean waiting room for service. Everyone is very nice and service is quick.

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Dealer Response

Hello Pamela, we're glad to hear we delivered such a great experience. If there's anything further we can do for you, we are happy to help!

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

5.0 (out of 5)

This has been the most seamless dealer process I’ve

Reviewed by AnthonyFryDecember 10, 2025

This has been the most seamless dealer process I’ve experienced in Memphis. Extremely professional and very competitive rates. Shout out to Kendrick Hickman and Taylor Jones for going above and beyond to craft a deal I could sign to. Amazing service!

  • Does recommend this dealer
  • Shopped for a new car

Dealer Response

Hello, we strive for 100% satisfaction, and it is great to see you had such a positive experience at Principle Toyota. If you have any further questions, please don't hesitate to reach out!

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Principle Toyota in Memphis

Principle Toyota of Memphis has been selling Toyota vehicles in the Tennessee area for over 40 years. Principle Toyota of Memphis is a family owned and operated dealership whose mission is to treat you like family. We pride ourselves on our customer service and dedicated employees and this is why our sales and service teams are some of the most knowledgeable in the country. Our goal is to make every customer our friend and exceed your expectation everyday.

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