7370 Winchester Rd
Memphis, TN 38125

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Sales: 877-657-5566

Used Cars: 877-661-5102

Hours Toggle

Sales Department

Sun Closed
Mon 8:30am – 7:00pm
Tue 8:30am – 7:00pm
Wed 8:30am – 7:00pm
Thu 8:30am – 7:00pm
Fri 8:30am – 7:00pm
Sat 8:30am – 6:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 7:00am – 5:00pm

Reviews of Principle Toyota in Memphis

Overall Rating:

4.8 (out of 5)

96% recommend this dealer

2136 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Good service.

Reviewed by Don Snook from Memphis, TNJanuary 30, 2026

Good service. Always good to work with. Transmission service ended up costing less than quoted. I waited for it and it didn?t that long.

  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

5.0 (out of 5)

People always pleasant, and try get you in and out in a

Reviewed by Longmary1984January 29, 2026

People always pleasant, and try get you in and out in a decent time. I like the update they sent through text

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

The waiting room is so comfortable And the staff is very

Reviewed by bh67flexJanuary 27, 2026

The waiting room is so comfortable And the staff is very polite and friendly, their is also WiFi and coffee

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Principle Toyota in Memphis

Principle Toyota of Memphis has been selling Toyota vehicles in the Tennessee area for over 40 years. Principle Toyota of Memphis is a family owned and operated dealership whose mission is to treat you like family. We pride ourselves on our customer service and dedicated employees and this is why our sales and service teams are some of the most knowledgeable in the country. Our goal is to make every customer our friend and exceed your expectation everyday.

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