1112 9th Ave SW
Watertown, SD 57201

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Sales: 605-884-9169

Used Cars: 605-884-9182

Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 6:00pm
Tue 8:00am – 6:00pm
Wed 8:00am – 6:00pm
Thu 8:00am – 6:00pm
Fri 8:00am – 6:00pm
Sat 8:00am – 5:00pm

Service Department

Sun Closed
Mon 7:30am – 5:30pm
Tue 7:30am – 5:30pm
Wed 7:30am – 5:30pm
Thu 7:30am – 5:30pm
Fri 7:30am – 5:30pm
Sat Closed

Reviews of Sharp Automotive

Overall Rating:

3.2 (out of 5)

78% recommend this dealer

41 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

I purchased a pre-owned Jeep and was told that if I

Reviewed by Shelley Fredrickson from Aberdeen, SDDecember 10, 2025

I purchased a pre-owned Jeep and was told that if I financed instead of paying cash, I would get $1,000 off the sales price. I asked about interest charges and was told that I would not have to pay any interest as long as I followed the payment schedule they made for me. Today, I asked for the payoff and guess what, over $700 in interest applied. I called the dealership and was given the 'rehearsed speech' so I am sure this is not the first time. Buyers - make sure you get the whole story and not the story that they will give you to get their incentives.

  • Does not recommend this dealer
  • Shopped for a used car
  • Did make a purchase

Dealer Response

Hello Shelley - We're disappointed to hear we didn't clearly explain our Financing Discount. The ONLY time zero interest would be charged is during a 0% interest rate, which unfortunately isn't available on pre-owned vehicles. Our goal is to be able to discount the vehicle enough to add some additional savings. In this case, it looks like you were able to save $300. We're typically successful in our explanation, but we recognize some improvement is needed. We'll work on implementing a more clear and precise description of what our discount is, and eliminate any misunderstandings. We appreciate you bringing this to our attention.

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Maximum rating = 5

3.0 (out of 5)

I purchased a vehicle from Sharp Watertown SD.

Reviewed by John from Sisseton SDJune 30, 2025

I purchased a vehicle from Sharp Watertown SD. The sales staff was professional. I purchased the weather tech floor mats for my vehicle which cost $260. They had the front 2 in stock. I installed them and was told they will notify me when the rear come in. I got the call the following Thursday they were in stock. I work weekdays, I called Saturday morning and stated I was coming to pick up my rear floor mats. I drive the hour to pick them up, and upon arrival they stated the accessories dept is closed on weekends. I mentioned I just called to and gave the reason for calling, and was told they are open. I request a call and when they call back I ask if they can send them to me. They said yes at my expense of $35 for shipping. I ask for a credit back to my card for the rear mats. They said they can credit $60 to my card. I am paying $200 for two front floor mats after their restocking fee. Just putting this out there for anyone looking to purchase from the accessories department. There was no mention of restocking fees, nor the fact that the accessories department was closed, buyers beware.

  • Does not recommend this dealer
  • Shopped for a new car
  • Did make a purchase

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Maximum rating = 5

5.0 (out of 5)

They valued my trade over text messages and photo sent

Reviewed by BRIAN WILHELMI from MANDAN, NDApril 15, 2025

They valued my trade over text messages and photo sent through. the phone everything went as it should. Very good to deal with. They were very polite and very quick to respond to any questions or inquiries that I had.

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Dealer Response

Your satisfaction is important to us, so we want to sincerely thank you for choosing Sharp Automotive, INC. and we hope to see you again soon!

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Maximum rating = 5

About Sharp Automotive

We are Sharp Automotive and "Sharp Customers know". One of South Dakota's oldest and largest family owned dealerships offering new vehicles used vehicles parts automotive repair and maintenance services paint and collision repair as well as arranging financing for vehicle purchases through third-party finance sources. Sharp Automotive is locally owned and operated with over sixty full time employees. We are proud to be one of the few dealerships in the area that are GM and Toyota Certified.

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