1485 RT 46 East
Little Falls, NJ 07424

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Sales: 866-249-0980

Used Cars: 866-249-1020

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 8:00pm
Tue 9:00am – 8:00pm
Wed 9:00am – 8:00pm
Thu 9:00am – 8:00pm
Fri 9:00am – 8:00pm
Sat 9:00am – 7:00pm

Service Department

Sun Closed
Mon 7:00am – 7:00pm
Tue 7:00am – 7:00pm
Wed 7:00am – 7:00pm
Thu 7:00am – 7:00pm
Fri 7:00am – 7:00pm
Sat 8:00am – 5:00pm

Reviews of Toyota Universe

Overall Rating:

4.5 (out of 5)

90% recommend this dealer

3203 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

I’m so excited to say not only did I have a fantastic

Reviewed by lanaecholsDecember 20, 2025

I’m so excited to say not only did I have a fantastic experience with Amil from this dealership and I absolutely love my new car but I referred my family member who has been burned from other dealerships multiple times and he was so thrilled to have met and worked with Amil and had a wonderful experience! He absolutely loves his new vehicle and I will continue to send people his way moving forward! Thank you for your positive attitude and your extensive knowledge of the inventory! You are a great resource and answered every question he had and made him feel confident in his choice just like you did for me! Thank you Toyota and thank you Amil for everything! Merry Christmas.

  • Does recommend this dealer
  • Shopped for a used car

Dealer Response

Thank you so much for sharing your amazing experience, Lana! We’re thrilled to hear that Amil provided such knowledgeable, attentive, and positive service for both you and your family member. It’s wonderful to know you both love your new vehicles and felt confident in your choices. We truly appreciate your trust and referrals—it means the world to us. Thank you for choosing Toyota Universe, and we wish you a very Merry Christmas!

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

1.0 (out of 5)

The absolute worst experience = This dealer took the

Reviewed by Hari EDecember 17, 2025

The absolute worst experience = This dealer took the money for the extended platinum VSA for 7 years/100K but not honoring to service the contract. It is a long story, but it is worth to read to understand the deceptive sales practices of this dealership. My advise, even if you see a car being sold for $1 in this dealership, you are better off some where else. It is not worth it. I went to this dealership to trade my Rav4 for a gold certified used car of the same model. First day it went relatively smooth - trade in car was checked and test drive done. Then started the marathon back and forth - Your license were taken away and multiple sales managers hashing out the same thing. Finally we came to the agreeable numbers and when I asked for the paper work done before the initial deposit of $1000 in my credit card to hold the car, and I was hesitant to get the deposit done without the paper work. The manager promised me that everything will be same as discussed tomorrow and I can take the car out. Next day, when I showed up - the manager was out and new person Omar showed up. it started as if no discussions were done on the prior day and paper work was not found. I tried to walk out and asking for the refund of the deposit, and after another 2 hour marathon back and forth, we came to the same agreement, but at this time I was fed up and asked for the refund. Then they told I can only take the car if I finance and came up with a ridiculous APR for a person with an excellent credit and I walked out and was told that money will be refunded. But after seeing the refund was not initiated which is a 2 minute effort, I put the hold on the credit card and opened the dispute. Then they called me that this time they can do through the sales with market rate APR. I went back and spending another two hours ( rehashing all the numbers again) and the manager Omar asked to buy the extended platinum VSA to make the deal as they were not making any money on this deal. I made the mistake of paying for the extended platinum coverage VSA for 100K/7 years, as I had for my previous car. My previous experience with other Toyota dealers were so good on the VSA, i was not bothered when they said the VSA will be sent from Toyota in a week time though my request for the agreement copy was not provided. I should have raised the red flag based on the experience so far, but I gave the benefit of doubt to the dealership which was a huge mistake. After taking the car and after talking to Toyota finance, it is clear that VSA agreement paper work was never sent and no clear responses from this dealership on this after repeated calls to the sales person and the Manager Omar. With only the credit card hold as a leverage, visit to the dealership resulted in another marathon sessions. First day Omar showed up and making to wait for hours, and asking the same paper work so many times, he tried to argue that it is warranty activation fee, which is not true as confirmed with the Toyota. Car was advertised as gold certified and no additional cost required to activate it. And he told they cannot release plates and registration which I paid for until this dispute is over which is against the law as well. Finally after making me wait for hours , he asked to come tomorrow and will give the agreement, plates and registration as he confirmed that his big boss agreed. Next day, when I showed up Omar is not there and another manager showed up. He acted as if he does not know anything. Finance manager and his colleague who took care of the original sale, finally agreed to give the VSA agreement but it is 5Y/60K not 7y/100K as I paid for. Right now, I am not removing the credit hold until I can get the confirmation from Toyota finance that agreement is in place and take my options with them. I don't want to deal with this dealership anymore. They are still holding my plates and registration which is against the law.

  • Does not recommend this dealer
  • Shopped for a used car

Dealer Response

We are sorry to hear about your negative experience at Toyota Universe. We want to discuss your situation in further detail. Please call our Customer Relations Manager at 973-785-4710 ext. 6226 at your next availability.

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

I had the pleasure of working with Moussa here at Toyota

Reviewed by Patrick from Rutherford,NJDecember 10, 2025

I had the pleasure of working with Moussa here at Toyota universe! It was a an awesome experience. He was very knowledgeable and patient also the staff was amazing !! Thank you very much

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Dealer Response

Thank you for sharing your experience! We’re thrilled to hear that Moussa made your visit to Toyota Universe awesome with his knowledge and patience. We’re also glad our team could make the experience even better. Enjoy your new vehicle, and thank you for choosing us!

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

About Toyota Universe

You'll love the no pressure sales experience at our dealership. We're one of the NJ Toyota dealers whose mission is treat every visitor like an honored guest in our home but to the NJ Toyota customers we serve it is much more than a mission statement. Our New Jersey Toyota customers quickly learn that shopping at Toyota Universe means being treated with respect. Being treated like family means giving Little Falls Toyota buyers real price quotes on the Toyota they are looking for when they request it. We're happy to be one of the options for customers in need of Little Falls Toyota dealers.

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