59 Bisson Ave
Laconia, NH 03246

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Sales: 877-427-6513

Used Cars: 877-427-6513

Hours Toggle

Sales Department

Sun 11:00am – 3:00pm
Mon 8:30am – 7:00pm
Tue 8:30am – 7:00pm
Wed 8:30am – 7:00pm
Thu 8:30am – 7:00pm
Fri 8:30am – 7:00pm
Sat 8:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 5:00pm
Sat 8:00am – 5:00pm

Reviews of Irwin Automotive Group

Overall Rating:

4.6 (out of 5)

96% recommend this dealer

4538 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Excellent service start to finish, found me the vehicle I

Reviewed by Ardwen2January 20, 2026

Excellent service start to finish, found me the vehicle I wanted and below the monthly price I wanted to pay. Excellent communication throughout the process, Third purchases from Irwin, and likely not my last.

  • Does recommend this dealer
  • Shopped for a used car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

1.0 (out of 5)

Had a very rough visit on 1/2/2026.

Reviewed by Tim from Wolfeboro, NHJanuary 06, 2026

Had a very rough visit on 1/2/2026. They were very busy and my wife and I were there for over 3 hours to test drive 2 models of the Nautilus. The salesperson was overwhelmed with customers and had to run out to the vehicles to chip the ice off and warm them up. She was unable to spend any significant time actually speaking with us as she went back to serve other customers. The price that the manager "knocked down" for us turned out to be the exact same price as was on their website for the vehicle. (by the way we purchased our current lincoln here). The trade in value for our car was $2600 less than carmax. We received emails from the salesperson and Chris Irwin by Saturday morning which we replied to with our story and concerns. It is now Tuesday and have not heard back from either one... this is not good business practice.. must be nice to not need Lincoln paying customers... we don't blame the salesperson as she was over her head and had no business being out there chipping ice off of cars.. she was very polite, but frustrated.. there were other lincoln salespeople there who did not seem very busy at all..

  • Does not recommend this dealer
  • Shopped for a new car
  • Did not make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

5.0 (out of 5)

I had a great experience with Irwin Toyota.

Reviewed by Jonathan from Manchester, NHDecember 07, 2025

I had a great experience with Irwin Toyota. Grace was helpful and made the car buying experience fun. She also got me a great price.

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

About Irwin Automotive Group

Founded in 1951 Irwin's has 5 new car franchises (Toyota, Ford/Lincoln Hyundai, and Chevrolet) an onsite Bodyshop Quicklane Tire & Auto Center and NH Car Credit. We have one of the best reputations in the country and are #1 in NH on Cars.com & Google Reviews! Plus we're Dealerrater.com Dealer of the Year. Along with over 4000 online reviews (4.7 out of 5 stars) we have the Irwin Promise highlighted by our Price Promise Trade-In Promise and a Money Back Guarantee. You can relax when you come in as we don't have "Sharks" we have Product Specialists (so no pressure :)) We are Simple Friendly Guaranteed. Call or e-mail to get started!

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