6611 E Va. Beach Blvd.
Norfolk, VA 23502

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Sales Department

Sun Closed
Mon 9:00am – 8:00pm
Tue 9:00am – 8:00pm
Wed 9:00am – 8:00pm
Thu 9:00am – 8:00pm
Fri 9:00am – 8:00pm
Sat 9:00am – 6:00pm

Service Department

Sun Closed
Mon 7:30am – 6:00pm
Tue 7:30am – 6:00pm
Wed 7:30am – 6:00pm
Thu 7:30am – 6:00pm
Fri 7:30am – 6:00pm
Sat 8:00am – 2:00pm

Reviews of First Team Subaru Norfolk

Showing the most recent reviews from Cars.com and DealerRater.

2.0 (out of 5)

I took my almost brand-new Subaru in for the required

Reviewed by epossumMarch 14, 2025

I took my almost brand-new Subaru in for the required 6-month service today. I was shocked to find out I was going to be forced to pay $39 to have my tires rotated. They had less than 1000 miles on them. I protested but was told this was required in order to maintain my membership in the "First Team Forever" program. I didn't understand this when I purchased my new vehicle and that I would always have to pay out-of-pocket to "Complete all manufacturer recommended maintenance at the recommended interval at your expense." So, the bait suckered me to bite and now I'm stuck with an added expense I didn't expect. The old adage "if it sounds too good to be true then it probably isn't" applies here. I am very disappointed to find myself on the hook for an unknown total of unnecessary expenses.

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 2

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

1.0 (out of 5)

I used to love bringing my vehicle here until this past

Reviewed by frankavillalobosJune 26, 2024

I used to love bringing my vehicle here until this past week where the service department over tightened my oil drain plug causing a cracked oil pan on my wife's subaru ascent and refused to fix what they broke just because another dealership happen to notice the leak when they were changing my brakes. Not only did they refuse to fix the issue but they seemed happy and taunted me when I went to pick up my vehicle after I had them look at their mistake by saying "Sorry, oh well, we can't fix your vehicle" in the most happiest mocking tone you could ever imagine. Between the assistant service manager being arrogant and unprofessional and his employees laughing and mocking me when I asked for the number to the office of the president for First Team Auto Group, this has to be the most unprofessional experience I have ever had at a dealership. They did all this to me while in uniform and did not care that this was done to my wife's vehicle while I was out on a submarine deployment. You have lost a faithful customer and I recommend your service team learns from the one good employee that you have named Kaitlyn. She is the only one I ever liked dealing with and was always good to me and my wife. I hope you all feel good about cheating a customer.

  • Does not recommend this dealer
  • Came in for service or repair

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

The best!

Reviewed by Patrice from Virginia Beach,VASeptember 22, 2023

Keith fulton was one of the easiest sales persons I have ever worked With. He answered my questions with honest answers. The process went quickly and he has made sure that everything was perfect so that I am satisfied. If you're looking at a Subaru, go see Keith Fulton. I would like to add the service center is absolutely awesome too.

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Overall Facilities 5

Customer Service 5

Buying Process 5

Quality of Repair 5

Maximum rating = 5

About First Team Subaru Norfolk

First Team has served the Hampton Roads Community since 1946. We are pleased to expand our coverage to the Norfolk/Va Beach area. With two Subaru locations in Hampton Roads we are pleased to offer the most and the best Subaru has to offer.

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