501 Broad St
New London, CT 06320

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Sales: 860-431-2950

Used Cars: 860-431-2950

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 6:30pm
Tue 9:00am – 6:30pm
Wed 9:00am – 6:30pm
Thu 9:00am – 6:30pm
Fri 9:00am – 5:00pm
Sat 9:00am – 5:00pm

Service Department

Sun Closed
Mon 8:00am – 5:30pm
Tue 8:00am – 5:30pm
Wed 8:00am – 5:30pm
Thu 8:00am – 5:30pm
Fri 8:00am – 5:30pm
Sat 8:00am – 1:00pm

Reviews of Secor Subaru

Overall Rating:

4.7 (out of 5)

92% recommend this dealer

1998 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Every aspect of dealing with the fine people at Secor has

Reviewed by WMPURVNovember 28, 2025

Every aspect of dealing with the fine people at Secor has been excellent - attentive, personable, thoughtful, flexible, fair. Thank you, Secor!

  • Does recommend this dealer
  • Shopped for a new car

Dealer Response

We are grateful for your business and your fantastic review of our team! Thank you from all of us at Secor Subaru!

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

It was the easiest, pain-free car buying experience I’ve

Reviewed by MVANASENovember 15, 2025

It was the easiest, pain-free car buying experience I’ve ever had. Shane, Dave and Tina were superstars!

  • Does recommend this dealer
  • Shopped for a new car

Dealer Response

We're happy to hear that Shane, Dave, and Tina made your experience smooth and enjoyable. Thank you for choosing Secor Subaru! Safe travels!

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Easy to work with.

Reviewed by SteveanddenNovember 02, 2025

Easy to work with. The search for a new vehicle was made pleasant. The car buying process was relaxing and not rushed.

  • Does recommend this dealer
  • Shopped for a new car

Dealer Response

Hi Steve! We love to hear that your car-buying experience was easy and enjoyable with us! Thank you for choosing Secor Subaru and for sharing your feedback. Congratulations on your new car!

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Secor Subaru

Welcome to our New London Subaru Dealership We're Happy You're Here! We're proud to serve the drivers of New London and across New England with the high-quality Subaru vehicles they deserve. We have a full lineup of new and used models like the new Subaru Outback, Forester, Legacy, and WRX that you want and need for your life in the East Lyme area. We love being involved with our community, from volunteering, giving back, and helping our friends and neighbors get the vehicle they want, we are proud to be here! Close to Home in New London CT For all of your new and used car, truck, or SUV needs in the Groton area, we can help. We have a huge indoor showroom of pre-owned vehicles, from both Subaru and other popular brands. We're easy to find, at only less than a mile off of I-95, you can find us at 501 Broad St New London, CT. Come by and see us! We can help you discuss your options in Norwich CT, from finding the right vehicle to the right loan or lease option to meet your budget needs.

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