155 North Main Street
Branford, CT 06405
Sales: 203-204-1464
Used Cars: 203-204-1491
Sales Department
| Sun | 11:00am – 4:00pm |
| Mon | 9:00am – 7:00pm |
| Tue | 9:00am – 7:00pm |
| Wed | 9:00am – 7:00pm |
| Thu | 9:00am – 7:00pm |
| Fri | 9:00am – 6:00pm |
| Sat | 9:00am – 5:00pm |
Service Department
| Sun | Closed |
| Mon | 7:00am – 6:00pm |
| Tue | 7:00am – 6:00pm |
| Wed | 7:00am – 6:00pm |
| Thu | 7:00am – 6:00pm |
| Fri | 7:00am – 6:00pm |
| Sat | 7:00am – 6:00pm |
See all dealerships near Branford, CT that carry Kia
Overall Rating:
4.8 (out of 5)
97% recommend this dealer
3211 total reviews
Showing the most recent reviews from Cars.com and DealerRater.
My wife just bought a car from Premier Subaru, and
My wife just bought a car from Premier Subaru, and overall I’m really happy with how things went. This is her fourth Subaru (yeah, she’s loyal to the brand), and the car’s been great so far. Our salesperson was awesome—super chill, easy to talk to, and really made the whole thing feel low-stress. We had a couple small hiccups, but they handled everything pretty quick. The only part that really threw us off was the paperwork/insurance meeting at the end. Up until then everything was smooth, and then suddenly it got way more stressful than it needed to be. I get that they have to go over insurance and protection plans, but after spending almost $40k on a car, she wasn’t ready to tack on even more. Once it was clear she wasn’t buying any extras, the vibe shifted fast, and it made her super uncomfortable. At one point the guy mentioned he used to be a cop, and I honestly had no idea why he even said that. Maybe it didn’t mean anything, but in the moment it felt kinda weird and almost like he was trying to intimidate us. Then he started talking like the car was definetly gonna break down and we’d be stuck with a huge bill without the extra coverage, which just stressed her out even more. That part def wasn’t great, but aside from that, the dealership and the sales team were awesome. My wife’s really happy with her Subaru, and Premier Subaru is a solid place overall—we just hope the paperwork part can be a little less intense for future people.
Dealer Response
Thank you very much for sharing your experience, and for trusting Premier Subaru once again—four Subarus in the family is something we never take for granted. I’m thrilled to hear that your sales experience was low-stress, professional, and enjoyable, and that your wife is loving her new Subaru. That said, I’m truly sorry for the discomfort you both felt during the paperwork and insurance portion of the visit. While it’s our responsibility to review protection options clearly and thoroughly, it should never feel stressful, pressured, or uncomfortable. The experience you described is not the standard we expect or accept at Premier Subaru. The comment you mentioned and the shift in tone once you declined additional products are especially concerning to us. We expect every customer to feel supported and respected—regardless of what they choose to purchase—and we will be addressing your feedback directly with our management and training teams to ensure this does not happen again. We genuinely appreciate you taking the time to let us know what went well and what we can improve. Your insight helps us deliver a better experience for every guest who walks through our doors. If you or your wife ever need anything, or if you’d like to speak with me directly about your visit, please don’t hesitate to reach out. We’re grateful for your loyalty, and we look forward to serving you both for many years to come. —Robert Alvine, President Premier Subaru of Branford
Maximum rating = 5
We had a great buying experience here with Ralph and his
We had a great buying experience here with Ralph and his manager Parker. Ralph was very open to negotiations, friendly, transparent, and genuine. They were also very helpful and knowledgeable about any questions I had. Parker made the trade-in process very transparent and accommodating. The whole buying experience from when Ralph introduced himself to us to the delivery of our new Crosstrek went very smoothly. I also want to mention that Eleanor was a very good liaison from her email communications from her first contact with me and our interest in a vehicle from Premier Subaru. Great job Premier Subaru team!
Dealer Response
Hello John. Thank you for your kind comments regarding Ralph and Parker and the team here at Premier Subaru. We appreciate your sentiments a great deal, as we do your confidence. We are here for you throughout your ownership horizon.
Maximum rating = 5
Efficient from start to finish.
Efficient from start to finish. Pleasant, courteous; never felt pressured. Knowledgable about the vehicle; responsive to questions
Dealer Response
Hi Barb, we are very happy to have provided you with such a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!
Maximum rating = 5
Premier Subaru is one of America's largest Subaru dealerships. We have become one of the largest Subaru dealers by offering low internet based prices exceedingly high customer satisfaction and one of the largest inventories of new and Certified Preowned Subaru's in the Northeast. Premier Subaru is also one of fewer than 90 dealers nationally to win the rare SUBARU OF AMERICA STELLAR CARE AWARD for customer service and operational excellence.
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