1301 5th Avenue North
Birmingham, AL 35203

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Sales: 205-508-0091

Used Cars: 833-241-4252

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 7:00pm
Tue 9:00am – 7:00pm
Wed 9:00am – 7:00pm
Thu 9:00am – 7:00pm
Fri 9:00am – 7:00pm
Sat 9:00am – 6:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat Closed

Reviews of Hallmark Subaru

Overall Rating:

4.9 (out of 5)

86% recommend this dealer

14 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Kenya, Derrick, Cherita and the Hallmark family

Reviewed by wandataylrMarch 26, 2025

Kenya, Derrick, Cherita and the Hallmark family exemplified excellence in customer service. I loathe the typical sales process applied at most dealerships. It’s patronizing and demeaning. I experienced kindness and excellent customer service at Hallmark. I love my Subaru! Thank you!

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

4.0 (out of 5)

Overall, my experience was great and the sales

Reviewed by markcarpenterazFebruary 26, 2025

Overall, my experience was great and the sales transaction was smooth. The sales team hooked me up with a great deal in an Outback. The things that happened via phone and email before I went to the dealership were not optimal. The initial contact from the dealership was an email from what I later found out was a virtual assistant. That should be disclosed in those emails. Then I was contacted by phone by someone I later found out was working in a phone center and not the dealership. She set me up with a test drive for a car with a particular package in a specific color. When I arrived they didn’t have that car. Since she was in a call center she had no idea what was on the lot. After that the Chandler the salesperson was great. He did upsell me, but it was for slightly more than I was expecting for a car that had many more features. Skip the Internet and go directly to the dealership and work with him. Derrick is the sales manager and he was fair on my trade and was very helpful in getting me in and out the door quickly. I definitely would shop with them again.

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 4

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Excellent customer service, lets you know what is going

Reviewed by lildeb64February 24, 2025

Excellent customer service, lets you know what is going on with your vehicle through process

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Hallmark Subaru

Hallmark Subaru in Birmingham, AL, is proud to be an automotive leader in our area. Since opening our doors, Hallmark Subaru has kept a firm commitment to our customers. We offer a wide selection of vehicles and hope to make the car buying process as quick and hassle free as possible. If you would like financing options and you are in the market to purchase a new or used car or truck, we will provide assistance to help you find financing options that fit your needs! Whether you have bad credit, no credit, or are a first time car buyer, you can trust that Hallmark Subaru will get you into the car or truck you choose with professionalism and attention to your needs.

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