1925 Elm Street
Cumberland, WI 54829

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Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 6:00pm
Tue 8:00am – 6:00pm
Wed 8:00am – 6:00pm
Thu 8:00am – 6:00pm
Fri 8:00am – 6:00pm
Sat 8:00am – 4:00pm

Service Department

Sun Closed
Mon 7:00am – 5:30pm
Tue 7:00am – 5:30pm
Wed 7:00am – 5:30pm
Thu 7:00am – 5:30pm
Fri 7:00am – 5:30pm
Sat Closed

Reviews of Don Johnson's Cumberland Motors (CJDR)

Overall Rating:

4.1 (out of 5)

87% recommend this dealer

87 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

It was a good experience.

Reviewed by jalmel_5January 10, 2026

It was a good experience. I have been dealing with Luke for years and he never disappoints

  • Does recommend this dealer
  • Shopped for a new car

Dealer Response

It’s great to hear that Luke has taken such good care of you over the years! We’re lucky to have him on our team. Thank you for being a loyal guest and for sharing your positive vehicle service experience with us.

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

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Maximum rating = 5

5.0 (out of 5)

Very friendly and courteous!

Reviewed by Sharon WolskeJanuary 10, 2026

Very friendly and courteous! We give Matt our salesman a HIGH 5! Would highly recommend!

  • Does recommend this dealer
  • Shopped for a new car

Dealer Response

A huge thanks for the shout-out! We’ll be sure to pass that high five along to Matt. Our team loves hearing when our guests have such a positive experience. We truly appreciate the recommendation and look forward to seeing you at the dealership again!

Overall Experience 5

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Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Very friendly and courteous.

Reviewed by Sharon WolskeJanuary 10, 2026

Very friendly and courteous.. They made sure we would be completely satisfied before we purchased.

  • Does recommend this dealer
  • Shopped for a new car

Dealer Response

We love hearing that! Thank you for the kind words about our team. Ensuring our guests feel completely satisfied before leaving the lot is exactly how every member here strives to do business. We appreciate you choosing us for your vehicle purchase!

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Don Johnson's Cumberland Motors (CJDR)

Today, we're proud of the journey we've made. From our humble beginnings in a small gas station, we've grown into a respected auto group serving Rice Lake, Hayward, Cumberland, and beyond. Along the way, we've been recognized as Wisconsin's Family Business of the Year, the Best Dealership in Barron County, and we're regularly listed as one of Automotive News Best Dealerships to Work For. Our story isn't just about selling cars, though. It's about resilience, hard work, and an unwavering commitment to improving the lives of those we serve. Over the past 100+ years, we've navigated through economic depressions, world wars, and global pandemics, always backed by our amazing team and you, our loyal guests. We invite you to join the Don Johnson family and be part of our continuing journey. You're not just a customer to us; you're an honored guest and part of the legacy that makes Don Johnson Auto Group what it is today. We look forward to serving you.

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