11401 W Broad St
Henrico, VA 23233

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Sales: 804-616-4761

Used Cars: 804-510-1674

Hours Toggle

Sales Department

Sun 11:00am – 6:00pm
Mon 9:00am – 8:00pm
Tue 9:00am – 8:00pm
Wed 9:00am – 8:00pm
Thu 9:00am – 8:00pm
Fri 9:00am – 8:00pm
Sat 9:00am – 7:00pm

Service Department

Sun Closed
Mon 7:30am – 5:00pm
Tue 7:30am – 5:00pm
Wed 7:30am – 5:00pm
Thu 7:30am – 5:00pm
Fri 7:30am – 5:00pm
Sat 8:00am – 2:00pm

Reviews of Nissan of Richmond

Overall Rating:

4.5 (out of 5)

87% recommend this dealer

7280 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

Nothing has changed at this dealership.

Reviewed by Barbaral11June 29, 2025

Nothing has changed at this dealership. May be different management but the same shady practices! Mind you it is still owned by the same folks who have profited big time with unethical selling practices. Thank God I bought the extra bumper to bumper coverage. I haven’t had the car a year and it broke down this week. And yes I have had all maintenance done by Hilliard Automotive since buying the car. I towed the car Friday evening and a salesperson told me to see him Saturday morning. “They would make it right”. NOT Want to make it right? Swap this piece of smoked in car for one that actually might be drivable and breathable in!! And close to being worth what I paid for this car! I am refiling complaints with the Federal Trade Commission, State Attorney Generals Office, BBB and Nissan Corporate naming the owner of this dealership. Other dealerships have been successfully taken to court by states AG’s office. I encourage other victims to do the same so they have sufficient evidence to hold them accountable!

  • Does not recommend this dealer
  • Shopped for a used car

Dealer Response

Thank you for your review, Barbara. We're sorry you didn't have a better experience, and we'd like to address these issues with our team. If it's possible to discuss this matter in more detail, please send us a message with your contact information so that we can reach out. We strive to make sure that all of our customers leave happy, and it's disappointing to learn that we missed the mark here. Jamee Robinson Owner Loyalty Manager (804) 346-4200 ext 1045

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

1.0 (out of 5)

Worst dealership experience ever!

Reviewed by dwallricMay 23, 2025

Worst dealership experience ever! Charles Bull is a liar as the finance manager, Manny (GM) is a coward who wont face his customers directly but keeps calling the desk while trying to do a deal instructing the sales person how to try and swindle you. Complete bait and switch on pricing and availability of vehicles. Lies about price, false promises and they stack their sheets with gap insurance without telling clients. I made a good decision to not by from them.

  • Does not recommend this dealer
  • Shopped for a used car

Dealer Response

Thank you for your review. We're sorry your visit didn't go as planned, and we'd like to address these issues with our team. If it's possible to discuss your visit in more detail, please send us your contact information so we can reach out. We strive to make sure that all of our customers leave happy, and it's disappointing to learn that we missed the mark here. Jamee Robinson Owner Loyalty Manager (804) 346-4200 ext 1045

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Just swing by to see my option on new Nissan Frontier ,

Reviewed by ta7205225March 14, 2025

Just swing by to see my option on new Nissan Frontier , but Mohamed convince me to buy now , not only that , he gave me a deal on 2025 Nissan Frontier SV 4X4 that i can't refused. Great job .

  • Does recommend this dealer
  • Shopped for a new car

Dealer Response

Thank you so much for your wonderful review! We are thrilled that Mahamadou had the opportunity to provide you with great service. We thank you for choosing Nissan of Richmond! Congratulations on your new 2025 Nissan Frontier SV 4X4! Jamee Robinson Owner Loyalty Manager

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Nissan of Richmond

Nissan of Richmond is a Richmond Nissan Dealership located at 11401 W Broad St Richmond VA 23233. Our new Nissan line-up includes: Nissan 370Z Nissan Altima Nissan Armada Nissan Frontier Nissan JUKE Nissan Leaf Nissan Maxima Nissan Murano Nissan NV200 Nissan Pathfinder Nissan Quest Nissan Rogue Nissan Rogue Select Nissan Sentra Nissan Titan Nissan Versa Nissan Versa Note and Nissan Xterra. We buy and sell quality used cars including certified pre-owned Nisan. Nissan of Richmond sells Nissan parts and accessories with a large in-stock selection.

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