Heiser Ford Lincoln

Ford and Lincoln New Car Dealership in Milwaukee, WI

1700 W. Silver Spring Dr
Milwaukee, WI 53209

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Sales: 414-228-5700

Used Cars: 414-228-5700

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 7:00pm
Tue 9:00am – 7:00pm
Wed 9:00am – 7:00pm
Thu 9:00am – 7:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 7:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 4:30pm
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Reviews of Heiser Ford Lincoln

Overall Rating:

4.2 (out of 5)

88% recommend this dealer

2547 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

4.0 (out of 5)

Prompt and helpful Heiser Ford was very prompt and

Reviewed by tshubbertDecember 11, 2025

Prompt and helpful Heiser Ford was very prompt and helpful with servicing/maintenance of my vehicle.

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 4

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

We have purchased cards several times from Heiser Ford

Reviewed by packphanDecember 11, 2025

We have purchased cards several times from Heiser Ford and have always been extremely satisfied. If and when we decide to buy another car we will go go to Heiser and we will definitely ask for Peyton to help us with the purchase. He was by far the most competent and helpful salesman we have ever had.

  • Does recommend this dealer
  • Shopped for a used car

Dealer Response

Thank you for taking the time to share your thoughts on working with our team. We're glad to hear we delivered such a great experience! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Was a very pleasant experience from start to finish.

Reviewed by tamalyn.powellDecember 06, 2025

Was a very pleasant experience from start to finish. Lots of communication and on time pick up and delivery as well! Great service all around.

  • Does recommend this dealer
  • Came in for service or repair

Dealer Response

Thank you for taking the time to share your thoughts on working with our team. We're glad to hear we delivered such a great experience! Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Heiser Ford Lincoln

Welcome to Heiser Ford Lincoln. Stop in our NEWLY-RENOVATED dealership and realize our commitment to you our guest. We have the newest Lincolns stock and the best offerings including PickUp & Delivery and Lincoln Black Label. Come experience it! We were Milwaukee's ONLY winner of the 2015 Lincoln President's Award. Our service department offers a complimentary car wash Wi-Fi snacks & refreshments or shuttle to get you on your way! Our technicians are factory trained & certified and use OEM parts! We work closely with our 76th Street Body Shop. So make us your one-stop-shop for all your automotive needs!

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Want more details on Ford or Lincoln vehicles?

Ford

Bronco, Bronco Sport, Escape, Expedition, Expedition Max, Explorer, F-150, F-250, F-350, Maverick, Mustang, Ranger

Lincoln

Aviator, Corsair, Nautilus, Navigator
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