1700 W. Silver Spring Dr
Milwaukee, WI 53209

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Sales: 414-228-5700

Used Cars: 414-228-5700

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 7:00pm
Tue 9:00am – 7:00pm
Wed 9:00am – 7:00pm
Thu 9:00am – 7:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 7:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 4:30pm

Reviews of Heiser Ford Lincoln

Overall Rating:

4.2 (out of 5)

88% recommend this dealer

2566 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

JT has been outstanding.

Reviewed by bhouse2February 02, 2026

JT has been outstanding. He was great when the bought the care. Very knowledgeable and patient with us as we debated our decision. When we brought the car back to get mats, he was helpful again. And when we brought it back to get the trailer hitch, he brought my wife home from the dealership! He's great.

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

4.0 (out of 5)

This last visit was pleasant and completed in a timely

Reviewed by HATCOLLECTORJanuary 31, 2026

This last visit was pleasant and completed in a timely matter . As compared to a few past experiences

  • Does recommend this dealer
  • Came in for service or repair

Dealer Response

It's great to hear that Craig was able to help you out. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Heiser Ford Lincoln! Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

Overall Experience 4

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

“This was my second time purchasing a vehicle from

Reviewed by trussdemetriusJanuary 24, 2026

“This was my second time purchasing a vehicle from Heiser, and both times the experience has been smooth, professional, and truly satisfying.”

  • Does recommend this dealer
  • Shopped for a new car

Dealer Response

Here at Heiser Ford Lincoln, customer satisfaction is our #1 priority. We always do our best to make sure our customers leave happy! We are glad to hear you enjoyed your experience, and it was a pleasure having you at the dealership. We appreciate your review! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Heiser Ford Lincoln

Welcome to Heiser Ford Lincoln. Stop in our NEWLY-RENOVATED dealership and realize our commitment to you our guest. We have the newest Lincolns stock and the best offerings including PickUp & Delivery and Lincoln Black Label. Come experience it! We were Milwaukee's ONLY winner of the 2015 Lincoln President's Award. Our service department offers a complimentary car wash Wi-Fi snacks & refreshments or shuttle to get you on your way! Our technicians are factory trained & certified and use OEM parts! We work closely with our 76th Street Body Shop. So make us your one-stop-shop for all your automotive needs!

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