Parsons Ford Lincoln in Martinsburg including address, phone, dealer reviews, directions, a map, inventory and more

1400 Shepherdstown Rd
Martinsburg, WV 25404

Get Directions

Sales: 304-579-4373

Used Cars: 304-596-0597

Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 8:00pm
Tue 8:00am – 8:00pm
Wed 8:00am – 8:00pm
Thu 8:00am – 8:00pm
Fri 8:00am – 8:00pm
Sat 9:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 7:00am – 12:00pm

Reviews of Parsons Ford Lincoln

Overall Rating:

4.3 (out of 5)

97% recommend this dealer

513 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

I took my car in for an oil change, inspection, and a

Reviewed by FordCustomer2011September 22, 2023

I took my car in for an oil change, inspection, and a warranty airbag recall. When I picked up my vehicle the first time the linkage for the shifter had not been reattached properly. Luckily, I discovered this before I left the parking lot. I was forgiving and very kind about it. I picked my car up after they had fixed it later that day. While driving to work the next day I realized the right-side speakers were not working and that the audio had a bad whining noise and some of the buttons on the steering wheel were not working. I called and left a message with someone. No one made an effort to get back with me. I had a trip I had to go on, so I was really busy and I couldn't take the car in right away. When I called them back they made me wait nearly a month to look at the car. I explain the issue and told them I believed a wiring harness or something like that was loose in the console, same area where the shifter linkage was not reattached properly. If I tapped on the center console the whining would actually go away, but the speakers on the right still did not work and buttons the steering wheel also did not work. They called me later in the day and told me it was a module and it would cost $1000 to fix. It was the end of the day and I did not have time to pick up my vehicle, but I wasn't going to pay that for a 2011 vehicle. After thinking about it I called them back and said that made no sense, why would tapping on the center console have any effect on a module hidden in the dashboard. After complaining they agreed to look again. Later they called me and told me there was debris in the console, but everything looked good with their work. (Sure) They took a picture of the debris to show me, I thought this was suspicious at the time, but I think I know why. The picture showed some debris but nothing that would effect anything, it wasn't even really near the harnesses and connectors. I picked up the car and paid the diagnostic and labor fee. When I got in my car, low and behold, everything was fixed.. But how could this be? They told me they couldn't find anything wrong, but they hinted at the debris causing the issue. It didn't take long to figure this out. There was CYA happening here. The debris picture was in case I questioned why it was now working. It was so they could say, well it was probably the debris causing it. They know they were at fault and didn't want to admit it because then they would have to admit they shouldn't have charged me at all. Anyway, never taking anything back there and certainly not considering buying a vehicle from there. My Fusion has been a good car and I have thought about looking at another Ford in the near future, likely I would have gone there to look in the next year or two, but not now. Even if I get a Ford, it will be from another dealership.

  • Does not recommend this dealer
  • Came in for service or repair

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Lincoln Service

Reviewed by Allan Swider from Charles Town, WVAugust 12, 2023

Very pleased with this visit, easy appointment process, on time and waited for the car - was completed quickly but thoroughly. Pricing was a little less than expected and was able to use a coupon for additional savings. I have used this service department for over 4 years and will continue to do so. Thanks

  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase

Dealer Response

Hello Allan, thank you for taking the time out of your day to tell us about your experience. At Kent Parsons Ford Inc, we value our customers and we look forward to seeing you on your next visit. Take care!

Overall Facilities N/A

Customer Service 5

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

5.0 (out of 5)

Car repair

Reviewed by Gary Freeland from Martinsburg, WVAugust 05, 2023

Repaired my car and kept me informed during the whole process

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Dealer Response

Hi Gary, thank you for leaving such a great review and high star rating. Please let us know if there is ever anything else we can do for you! Safe travels!

Overall Facilities N/A

Customer Service 5

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

About Parsons Ford Lincoln

Welcome to Kent Parsons Ford! Located in Martinsburg WV Kent Parsons Ford is proud to be one of the premier dealerships in the area. From the moment you walk into our showroom you'll know our commitment to Customer Service is second to none. We strive to make your experience with Kent Parsons Ford a good one ? for the life of your vehicle. Whether you need to Purchase Finance or Service a New or Pre-Owned Ford you?ve come to the right place

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