Kent Parsons Ford Lincoln

Ford and Lincoln New Car Dealership in Martinsburg, WV

1400 Shepherdstown Rd
Martinsburg, WV 25404

Sales: 304-579-4373

Used Cars: 304-596-0597

Sales Department

Sun	Closed
Mon	8:00am – 8:00pm
Tue	8:00am – 8:00pm
Wed	8:00am – 8:00pm
Thu	8:00am – 8:00pm
Fri	8:00am – 8:00pm
Sat	9:00am – 5:00pm

Service Department

Sun	Closed
Mon	7:00am – 6:00pm
Tue	7:00am – 6:00pm
Wed	7:00am – 6:00pm
Thu	7:00am – 6:00pm
Fri	7:00am – 6:00pm
Sat	7:00am – 12:00pm

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Reviews of Kent Parsons Ford Lincoln

Overall Rating:

4.2 (out of 5)

96% recommend this dealer

528 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

My wife totaled our 2018 Ford Explorer (not her fault).

Reviewed by Thomas Britner from Kearneysville, WVJanuary 09, 2026

My wife totaled our 2018 Ford Explorer (not her fault). Parsons had her in a replacement 2018 Ford Explorer with 90K less miles for a good price. The whole process (including test drive) took about 2 hours. Ask for Dave Wilt, he'll treat your right! Thanks guys.

Does recommend this dealer
Shopped for a used car
Did make a purchase

Dealer Response

Hello Thomas, we are happy we could make your experience a positive one! If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

Overall Facilities N/A

Customer Service N/A

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Maximum rating = 5

5.0 (out of 5)

Excellent support.

Reviewed by ChristypostellNovember 22, 2025

Excellent support. Sales were not pushy, and the process was transparent. I have a vehicle I love that meets my needs in budget, and the team has gone above and beyond already. Happy to keep working with Parsons and highly recommend.

Does recommend this dealer
Shopped for a used car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

3.0 (out of 5)

I requested a call back about a noise my car was making

Reviewed by Amanda Silver from Hedgesville,WVAugust 26, 2025

I requested a call back about a noise my car was making that it wasn?t making before I took it in to be serviced. I never received a call back.

Does not recommend this dealer
Came in for service or repair
Did make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

About Kent Parsons Ford Lincoln

Welcome to Kent Parsons Ford! Located in Martinsburg WV Kent Parsons Ford is proud to be one of the premier dealerships in the area. From the moment you walk into our showroom you'll know our commitment to Customer Service is second to none. We strive to make your experience with Kent Parsons Ford a good one for the life of your vehicle. Whether you need to Purchase Finance or Service a New or Pre-Owned Ford you've come to the right place

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Want more details on Ford or Lincoln vehicles?

Ford

Bronco, Bronco Sport, Escape, Expedition, Expedition Max, Explorer, F-150, F-250, F-350, Maverick, Mustang, Ranger

Lincoln

Aviator, Corsair, Nautilus, Navigator