1400 Shepherdstown Rd
Martinsburg, WV 25404

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Sales: 304-579-4373

Used Cars: 304-596-0597

Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 8:00pm
Tue 8:00am – 8:00pm
Wed 8:00am – 8:00pm
Thu 8:00am – 8:00pm
Fri 8:00am – 8:00pm
Sat 9:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 7:00am – 12:00pm

Reviews of Kent Parsons Ford Lincoln

Overall Rating:

4.2 (out of 5)

96% recommend this dealer

527 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Excellent support.

Reviewed by ChristypostellNovember 22, 2025

Excellent support. Sales were not pushy, and the process was transparent. I have a vehicle I love that meets my needs in budget, and the team has gone above and beyond already. Happy to keep working with Parsons and highly recommend.

  • Does recommend this dealer
  • Shopped for a used car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

3.0 (out of 5)

I requested a call back about a noise my car was making

Reviewed by Amanda Silver from Hedgesville,WVAugust 26, 2025

I requested a call back about a noise my car was making that it wasn?t making before I took it in to be serviced. I never received a call back.

  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

1.0 (out of 5)

I contacted them asking if they were interested in

Reviewed by quiverful6August 06, 2025

I contacted them asking if they were interested in purchasing my van. I told them I wasn't looking to trade or buy. I gave them my vehicle details. They told me they were interested in buying it so my husband and I drove it there. Only to be told that they don't want it. First it was too old, then it has too many miles(it has WAY below average) then it was they wouldn't be able to warranty it. Really? It was a bait and switch. They told me they were interested and when I got there they were only interested in it if I was looking to buy something and then they would trade it. So they lied just to get me there to try and sell me something I already told them I didn't want. Don't waste your time with this dealer. Unethical at best.....

  • Does not recommend this dealer
  • Shopped for a used car

Dealer Response

Thank you for your Valuable feedback. Our teams communication is very important. Good luck selling your van sorry we fell short meeting your expectations

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Kent Parsons Ford Lincoln

Welcome to Kent Parsons Ford! Located in Martinsburg WV Kent Parsons Ford is proud to be one of the premier dealerships in the area. From the moment you walk into our showroom you'll know our commitment to Customer Service is second to none. We strive to make your experience with Kent Parsons Ford a good one for the life of your vehicle. Whether you need to Purchase Finance or Service a New or Pre-Owned Ford you've come to the right place

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