Magic City Ford Lincoln Roanoke in Roanoke including address, phone, dealer reviews, directions, a map, inventory and more

A member of the family

809 Williamson Rd NE
Roanoke, VA 24016

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Sales: 540-283-0839

Used Cars: 540-345-0911

Hours Toggle

Sales Department

Sun Closed
Mon 8:30am – 7:00pm
Tue 8:30am – 7:00pm
Wed 8:30am – 7:00pm
Thu 8:30am – 7:00pm
Fri 8:30am – 7:00pm
Sat 9:00am – 7:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 5:00pm

Reviews of Magic City Ford Lincoln Roanoke

Showing the most recent reviews from To see all reviews visit

Overall Rating:

4.8 (out of 5)

75 out of 79 people said they would recommend this dealer

1 (out of 5)

poor service

Reviewed by Richard Carr in VINTONMay 29, 2021

I experienced a small problem with my 2019 escape and stopped by to make an appointment for service. I was told it would be 3 weeks before I could make an appointment and then I would have to leave it for 2 to 3 days before they could look at it. I am not sure why you need an appointment if you have to leave it anyway. Also, this was a vehicle I had purchased from them. Called another dealer, and they made an appointment 10 days and fixed the problem while I waited. About the worst service I have ever received.

Customer Service 1

Buying Process N/A

Quality of Repair N/A

Overall Facilities N/A

Maximum rating = 5

1 (out of 5)

Horrible service worse attitude

Reviewed by Jason Michaels in Roanoke, VAMay 17, 2021

This was the worst customer service experience I believe I have had at any car dealership and possibly business in general. I walked in first thing this morning to be told they had no available slots for service without an appointment. First of all that is disappointing and a hint to a possible flaw in their business model. Secondly I was told they would not have an appointment for the rest of the week. This level of attitude and service is unacceptable and as someone who has acquired 4 vehicles which were bought at Magic City Ford and serviced there since their purchase, they will never have to worry about being burdened with serving or selling to me or my ford family ever again. But I’ll still help them even though they refused to return the favor. To keep from receiving this kind of critical review, leverage your Human Resources skills to attract, hire and retain service talent (if this is the reason for your inability to provide service), put your customer facing team members through a course on etiquette and soft skills to improve their delivery of potentially disappointing news and lastly put up signs that clearly state by appointment only so as to be clear of your business model. To anyone wishing to purchase or get service here be warned service after the sale is nonexistent and as a result the four vehicles purchased and serviced here will be the last.

Customer Service 1

Buying Process N/A

Quality of Repair 1

Overall Facilities 1

Maximum rating = 5

5 (out of 5)

Magic city Ford

Reviewed by Shane in Surry, NCMay 08, 2017

Been to several dealers there's a handful of dealships that I would consider doing business with and now this one I will add to the list. In my experience with magic city of Roanoke wether you close the deal or not they are willing to communicate and try to earn your business.

Customer Service 5

Buying Process 5

Quality of Repair 5

Overall Facilities 5

Maximum rating = 5

About Magic City Ford Lincoln Roanoke

Magic City Ford Lincoln has been serving the Roanoke Valley since 1938. We are a full service dealership offering new vehicles, pre-owned vehicles, a large service department, a fully stocked parts department, and a collision center.

We recently expanded our Ford & Lincoln Showroom and opened a brand new Service Center. Come see the improvements we have made to better serve you!

We pride ourselves in being a leader in the Roanoke Valley. Since our founding, we have worked hard to establish and maintain a strong reputation in the Valley.

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