49251 Grand River Ave
Novi, MI 48376

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Sales: 800-494-0597

Used Cars: 800-494-0597

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 6:00pm
Tue 9:00am – 6:00pm
Wed 9:00am – 6:00pm
Thu 9:00am – 6:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 3:00pm

Service Department

Sun Closed
Mon 8:00am – 6:00pm
Tue 8:00am – 6:00pm
Wed 8:00am – 6:00pm
Thu 8:00am – 6:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 2:00pm

Reviews of Varsity Lincoln

Overall Rating:

4.9 (out of 5)

97% recommend this dealer

1939 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

4.0 (out of 5)

They gave me 25% more for my trade in vehicle and got me

Reviewed by oboy1954December 13, 2025

They gave me 25% more for my trade in vehicle and got me 1/2% less interest than my credit union offered. It was a terrific experience next time I need another I'll be back to see Sam

  • Does recommend this dealer
  • Shopped for a used car

Dealer Response

Thank you for sharing your experience! We’re thrilled to hear we could offer you more for your trade and secure an even better interest rate than expected. Sam will be especially happy to know he made your experience a terrific one. We truly appreciate your trust and look forward to helping you again when you’re ready for your next vehicle!

Overall Experience 4

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Wanted to thank Sam Jamoua and Jere Law and the rest of

Reviewed by garydroletDecember 10, 2025

Wanted to thank Sam Jamoua and Jere Law and the rest of the used car sales department. Great experience, very professional and it made my shopping experience easy thank you to all.

  • Does recommend this dealer
  • Shopped for a used car

Dealer Response

Thank you so much for the shout-out, Gary! We're really glad Jere, Sam and the rest of the team were able to make your car shopping experience easy and professional. It was a pleasure assisting you. We really appreciate your business. Don't hesitate to reach out if you have any questions about your new vehicle down the line!

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

I leased a Lincoln Corsair today and had another

Reviewed by jenno1213November 19, 2025

I leased a Lincoln Corsair today and had another excellent experience. I have been leasing/buying vehicles from Varsity Lincoln for 20 years and they go above and beyond. Everyone from Jere Law, the general manager to Denise Baiardi in sales and Mark Checcobelli in service show the utmost professionalism, knowledge, and kindness. You are treated like family every time.

  • Does recommend this dealer
  • Shopped for a new car

Dealer Response

Thank you so much for your wonderful review and for being a valued part of the Varsity Lincoln family for the past 20 years! We’re thrilled to hear that your experience leasing your new Corsair was excellent. Jere, Denise, and Marc will be honored to know their professionalism, knowledge, and kindness continue to make a difference. We truly appreciate your loyalty and trust, and we look forward to serving you for many more years to come!

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Varsity Lincoln

Varsity Lincoln is proud to say that we have been awarded the prestigious President's Award for Customer Satisfaction the highest honor that Ford Motor Corporation awards its dealers. It is YOU our valued customers who make us number one. Our commitment to you extends beyond the initial sale - we guarantee quality service for the entire time you own your vehicle.

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