302 S Mayo Trail
Pikeville, KY 41501

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Sales: 606-653-6066

Used Cars: 606-653-2100

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 6:00pm
Tue 9:00am – 6:00pm
Wed 9:00am – 6:00pm
Thu 9:00am – 6:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 5:00pm

Service Department

Sun Closed
Mon 8:00am – 5:00pm
Tue 8:00am – 5:00pm
Wed 8:00am – 5:00pm
Thu 8:00am – 5:00pm
Fri 8:00am – 5:00pm
Sat Closed

Reviews of Bruce Walters Ford Lincoln Kia

Overall Rating:

3.1 (out of 5)

84% recommend this dealer

120 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

3.0 (out of 5)

Car Dealer

Reviewed by Titan from Johnson City, Tennessee September 11, 2023

Do not deal with this business. My integrity(retired military) leave me to tell the public that I worked for this company in two different departments and can tell you that the things seen by undercover customers and issues brought up over 5 years make it seem like anyone would ask “Is that not illegal?”. If there is a way to take your money at any possible angle it is done and promoted at this business. Why the 3 stars? The people whom work here honestly try to do their jobs and want to help people but if they were to be honest with you they would not last long under this managment. I left to try to start my own small dealership with used cars. Most people just want a reliable car at a fair price and will be told the amount of mark up and reasoning behind said mark up. No tricks or sleight of hand. I can live on a few hundred from every car and this dealership can live with a few thousand from each new car but that is not what you will get. Please, understand that the industry as a whole has the same problems but I’ve never been a part of a dealership that will bully or outright cut you off if you try to be square with a person even if they are struggling. I appreciated my time there because I made a lot of money but I just could not be a part of something that lacked integrity in every sense of the word. The team is great people but over time everyone will comply to a insidious standard because they have families or his bill or that bill or even “they are dumb enough to believe it, its not my problem, im just clocking in and out bud”. Thank You. Im not a jaded employee, just be warned that this company will take thousands of unnecessary dollars from you with a purchase or hundreds of not thousands in repairs if there is a morsal of an angle they can codify there sense of right and wrong with. Be safe

  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase

Overall Facilities 3

Customer Service 3

Buying Process 1

Quality of Repair 4

Maximum rating = 5

5.0 (out of 5)

Bruce Walters always goes above and beyond to satisfy

Reviewed by Susie HallApril 28, 2023

Bruce Walters always goes above and beyond to satisfy their customers, from the salesmen to the service department. We wouldn’t go anywhere else!!!

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

chris fouts went beyond to help me get a vehicle.

Reviewed by tiffhunter1995April 15, 2023

chris fouts went beyond to help me get a vehicle. i will definely be a repeated constumer.

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Bruce Walters Ford Lincoln Kia

Since 1960 we have been of service to the community and have the 3rd generation of the Walters family involved on a day to day basis. It was our founder E. Bruce Walters belief that one should apply the golden rule to all business decisions and we are proud to say that this very same rule holds true today. We treat our friends neighbors and customers as we would choose to be treated. This has resulted in the Walters family selling more new and used cars in Eastern Kentucky than all the other local dealerships combined.

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