6677 East Riverside Boulevard
Rockford, IL 61114

Get Directions

Sales: 815-315-9640

Used Cars: 815-315-9550

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 9:00pm
Tue 9:00am – 9:00pm
Wed 9:00am – 9:00pm
Thu 9:00am – 9:00pm
Fri 9:00am – 7:00pm
Sat 9:00am – 6:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat Closed

Reviews of Land Rover Rockford

Overall Rating:

4.6 (out of 5)

96% recommend this dealer

868 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Daniel was amazing at helping me buy my first car!

Reviewed by Abigail Manning from Machesney Park, ILJune 14, 2025

Daniel was amazing at helping me buy my first car! This place is amazingly helpful and I will be back once I want a new car!!

  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

5.0 (out of 5)

I recently had the pleasure of working with John Vang,

Reviewed by JoshuaLH78May 09, 2025

I recently had the pleasure of working with John Vang, Chris Loch, Geoff Feinblatt, and Jim Schaffer at their dealership, and I can confidently say they are the best in the automotive business! From the moment I walked in, their professionalism and dedication to customer service were evident. I was in the market for a brand new 2025 Honda Pilot, and these four gentlemen made the entire process seamless and enjoyable. They were incredibly transparent about the pricing, options, and features, ensuring I had all the information I needed to make an informed decision. There was no pressure at any point, which made the experience even more pleasant. What truly impressed me was their efficiency. I was out of the dealership in less than 30 minutes, which is remarkable considering how thorough and personalized the service was. They took the time to listen to my needs and preferences, and it was clear that they genuinely cared about finding the right vehicle for me. I highly recommend John, Chris, Geoff, and Jim to anyone looking to purchase a vehicle. Their commitment to excellence and customer satisfaction sets them apart in the automotive industry. Thank you for making my car-buying experience a breeze!

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Great experience buying from this dealership.

Reviewed by cmichaelsenMarch 25, 2025

Great experience buying from this dealership. Mike Massaro and Chris Loch were a great help in laying out different options with car selection and financing. Would definitely recommend.

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Land Rover Rockford

At Napleton Auto Group we are dedicated to providing each customer with the best service we can possibly provide.

Customer satisfaction is the single most important focus of our business just as it has been since we opened the first dealership in 1931 with a philosophy of "Common Courtesy". Simply put we treat our customers the way we would like to be treated. We want every customer's experience to be as timely comfortable and satisfying as possible.

For over 80 years the Napleton family has made sure that nothing is more important than our commitment to your satisfaction. We hope you'll join the thousands of other satisfied customers.

Ready to buy? Get a price quote before visiting the dealership.

  • Get multiple quotes
  • No cost, no-hassle negotiation
Back to Top