2525 Valley Ave
Winchester, VA 22601

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Sales: 540-667-8400

Used Cars: 540-667-8400

Reviews of Parsons Kia

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Parsons Kia of Winchester Virginia (5star)

Reviewed by Susannah Markley from Winchester Virginia October 11, 2023

I highly recommend Parsons Kia of Winchester Virginia to everyone I know who may be interested in the purchase of a new or pre owned vehicle. I have purchased three brand new vehicles from Parsons Kia over the past seven years. My first purchase of a new vehicle was in 2017 and at that time I was paying a 27 percent interest rate through a lender for four years on a pre owned vehicle (not purchased at Kia) and was what they call “upside down” with the value to debt left on this particular vehicle. I was interested in purchasing a brand new vehicle for the first time and Parsons Kia made that a reality. The salesperson I was directed to was and still is a stellar asset to Parsons Kia of Winchester Virginia. “Samantha Berry” saleswoman along with the finance department got me into a brand new Kia Forte with fair interest rate through Kia Financing themselves. I have never forgotten this experience in 2016. I took this car (only) to Parsons service department for all required maintenance. Each time my vehicle was due for service, the service department Scott, Debbie everyone in the service department made sure my vehicle was in tip top shape and included me on any needs or details my vehicle had. In 2019, I returned to Parsons Kia to trade in my Kia Forte at 5k still within plenty of life on warranty for a 2020 Kia Optima. I was happy to find my prior sales team was still with Parsons Kia, and immediately requested “Samantha Berry” again as she was very knowledgeable and trustworthy with my first purchase of the Forte. Again, stellar customer service by the entire sales team. They are so organized with the sale I was in and out purchasing the Optima within two hours! Moving to most recent, I was back at Parsons Kia, again just last week now being October 2023. Asking for “Samantha Berry” saleswoman just like she was family. I remember looking at her saying “remember me?” I come back to you every three years for my new Kia! Samantha remembers her clients and she again with impeccable customer service listens to my needs and has me test drive two vehicles the first of which I drove home in! A brand new 2023 Kia Sorento Xline EX that suits my needs and then some. I will always be a faithful customer to Parsons Kia of Winchester Virginia for their loyalty and commitment to me over these last seven years. The professionalism and knowledge to serve a quality consumer informed purchase is unwavering! Excellent job to all at Parsons Kia of Winchester Virginia. Susannah Markley

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Overall Facilities 5

Customer Service 5

Buying Process 5

Quality of Repair 5

Maximum rating = 5

3.0 (out of 5)


Reviewed by Tina Holthaus from Winchester Va June 15, 2023

Calls every time I call in to get my Kia worked on one. Debbie in-service makes it virtually impossible to get my Kia in. I guess she’s holding a grudge because I got her in trouble.

  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Overall Facilities 2

Customer Service 3

Buying Process 4

Quality of Repair 4

Maximum rating = 5

1.0 (out of 5)


Reviewed by Bob from VirginiaMarch 11, 2022

Had recall on Knock sensor - Never received notice - Situation caused other parts of motor to go. I was told by dealership (Winchester KIA) that corporate could not fix the problem and I would have to pay $6500 to have the car fixed due to piston damage and other related damage in the motor. Before taking car to dealer, I had a mechanic run diagnostic report ran and was told that the knock sensor caused the other motor problems. I find KIA to be untrustworthy and would not recommend this make of car or dealership. Seeking attorney assistance with this matter.

  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Overall Facilities 1

Customer Service 1

Buying Process 1

Quality of Repair 1

Maximum rating = 5

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