Nashua KIA

I have never experienced such blatant dishonesty, manipulation, and downright shady behavior from a car dealership as I did at Nashua Kia. If you’re considering doing business here, turn around and run — unless you enjoy being lied to, misled, and financially jerked around. We went in on May 3rd to trade in our damaged 2023 Kia Sportage and explore a new vehicle. We were 100% upfront about the accident. We provided photos and a detailed explanation, assuming — foolishly — that transparency would be met with honesty. The sales rep, Celine, consulted with the GM, Steve, and they came back with a $9,000 trade-in offer, knowing full well the vehicle hadn’t been inspected yet. We explicitly asked, “What happens if you get the car and change your mind?” Their response: “This is our offer. We’re taking the gamble.” That was a lie. Based on their firm and direct assurance — in front of me, my husband, and my parents — we proceeded. We signed all the paperwork and handed over a $4,000 down payment. We were literally congratulated. The finance manager told us the deal was “99% done.” We were told we’d be driving the new vehicle by Monday. Then, suddenly, the story changed. We were told the deal was contingent on an in-person inspection — something they never once mentioned before we signed and paid. This was a textbook bait-and-switch. After locking us in financially, they reviewed the vehicle and slashed the trade-in value, forcing us into a worse deal. To make matters worse, we noticed they had tried to charge us Massachusetts sales tax, even though we are New Hampshire residents. We caught it ourselves — not them. It almost felt like a deliberate attempt to sneak in extra profit under the radar. Whether it was incompetence or deception, either way it’s unacceptable. And the final straw? The 10-year warranty coupon we were promised as part of the deal vanished. When we picked up the car, Jake (the finance manager) again reassured us that the warranty was coming and to keep an eye on our email. There was never any mention that it was conditional or at risk. Then, a few weeks later after still not receiving any email, we contacted Jake and we were told it was being revoked because the dealership was “losing too much money” on the deal. This wasn’t just poor customer service — it was a coordinated effort to mislead us from beginning to end. From false trade-in promises, to shady paperwork, to broken warranty commitments, to what felt like an attempted tax scam — this entire experience was a disgrace. I would never trust this dealership again, and I wouldn’t wish this experience on anyone. If you’re considering Nashua Kia, don’t walk — run the other way. This place operates with zero integrity, zero transparency, and zero respect for its customers.

Before I made the hour and 15 minute drive to Nashua Kia to make the deal, I requested a written invoice showing how much I was going to pay with all fees, trade in allowance and sales tax. When I arrived everything changed. They did not honor the written invoice they emailed to me. Both dealership managers Gamalier Toro and Steve Burrill did not help whatsoever in trying to gain my trust back. Just a word of caution… a written invoice is supposed to be honored not changed when you get to the dealership to make the deal.

They said they were willing to negotiate price. Then after we were at last step suddenly nope we changed our mind. I wasted two whole days because they didn’t keep there word