2750 US-31
Traverse City, MI 49684

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Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 8:00pm
Tue 8:00am – 8:00pm
Wed 8:00am – 8:00pm
Thu 8:00am – 8:00pm
Fri 8:00am – 8:00pm
Sat 8:00am – 6:00pm

Service Department

Sun Closed
Mon 7:30am – 6:00pm
Tue 7:30am – 6:00pm
Wed 7:30am – 6:00pm
Thu 7:30am – 6:00pm
Fri 7:30am – 6:00pm
Sat 8:00am – 3:00pm

Reviews of Williams Kia of Traverse City

Overall Rating:

4.5 (out of 5)

75% recommend this dealer

69 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

The Service group is doing a great job.

Reviewed by JOHNSBERESSeptember 19, 2025

The Service group is doing a great job. Justin and Matt are a pleasure to work with. Their stock is high enough that if I ever have a tense issue going forward, I trust they will take care of me. Keep it up TC KIA, and keep these guys.

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Aaron at Williams Chevy did a great job getting the car

Reviewed by stevebudnik1214November 14, 2024

Aaron at Williams Chevy did a great job getting the car we needed would go back again

  • Does recommend this dealer
  • Shopped for a used car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

We decided to test drive several cars from different

Reviewed by Joan Donatelli from Midland MISeptember 04, 2024

We decided to test drive several cars from different dealers to get an idea of what was available. We were not sure if we were ready to buy a car. However, Kia was so easy to work with and we were the proud owners of a Telluride after 3 different dealers in 6 hours. Andrew Bircher was enthusiastic, but not overbearing. We love our car and enjoyed the process at Williams Kia.

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Dealer Response

Thanks for this amazing review of Andrew and the team at Kia. As the last locally owned new car franchise in Traverse City, we take pride in providing great purchase experience....catered to the great people of Northern Michigan!! have a great day!

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

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