985 Rinehart Road
Sanford, FL 32771

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Sales: 407-378-0812

Used Cars: 407-378-0850

Hours Toggle

Sales Department

Sun 11:00am – 6:00pm
Mon 9:00am – 9:00pm
Tue 9:00am – 9:00pm
Wed 9:00am – 9:00pm
Thu 9:00am – 9:00pm
Fri 9:00am – 9:00pm
Sat 9:00am – 9:00pm

Service Department

Sun Closed
Mon 7:30am – 6:30pm
Tue 7:30am – 6:30pm
Wed 7:30am – 6:30pm
Thu 7:30am – 6:30pm
Fri 7:30am – 6:30pm
Sat 7:30am – 4:00pm

Reviews of Headquarter Hyundai

Overall Rating:

4.3 (out of 5)

95% recommend this dealer

1118 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Service was quick and professional.

Reviewed by TomfrDecember 11, 2025

Service was quick and professional.. Thank you to Shawn Wright for his friendly service and oversight.

  • Does recommend this dealer
  • Came in for service or repair

Dealer Response

Thanks for sharing your thoughts about your experience with Headquarter Hyundai . We appreciate your business and hope to see you again soon!

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

1.0 (out of 5)

If you choose to purchase from this dealer, do yourself a

Reviewed by SBDecember 07, 2025

If you choose to purchase from this dealer, do yourself a favor: quadruple check everything they put in front of you before you sign it, and make them verify in writing that your “new” car is actually new. I purchased a Tucson here, and in retrospect I should have gone to one of the many other dealers in the area. Everyone was nice enough, but their repeated "mistakes" and one giant omission showed a complete lack of integrity. "Mistake" #1: They quoted me one price via email, confirmed it via text, and then tried to charge me a higher price when I got there. I should have expected this, but it was still annoying. To their credit, they did finally honor the original price. "Mistake" #2: After negotiating the price of my trade-in, which lowered the actual purchase price and therefore the sales tax amount, the sales tax was not updated on the final pricing paperwork. I then had to argue with the sales manager over this “mistake”, which they finally corrected and claimed was a computer error. Had I not noticed, this would have cost me an additional $1,000. “Mistake” #3: When the financing paperwork was presented to me, it included a price that was $6,500 higher than agreed. Had I not noticed this before signing, I have no doubt they would have held me to this price. As it was, the finance guy said the “mistake” was because he misunderstood the trade-in price. The big one: When I got the car home and tried to set up users, I found two users already in the system. This, coupled with the above issues and the mileage on the car (which the salesman told me was because it was a trade from another dealership) made me question if someone else had previously owned my “new” car. The salesman couldn’t answer my question, and the sales manager, Maurice, ignored it in two emails. It wasn’t until I escalated things that I was finally told that yes, my car did in fact have a previous owner. The GM, Chuck Brumm, insisted that that was perfectly legal because the car was never titled. I followed up with the state and found out that he was correct – although absolutely unethical and dishonest, it is technically legal for a Florida dealership to sell a used car as new as long as it wasn’t previously titled, and they have no legal obligation to tell you about it. The crazy thing is that I probably wouldn’t have even minded if they had been honest about it from the start, but honesty is not these folks’ strong suit. Any one of these issues could have been a mistake, but together they show a clear pattern of dishonesty. There are so many other dealerships that will basically give you the same price, and I imagine at least a few have them have more integrity than Headquarter Hyundai. Do yourself a favor and go to one of them. Otherwise, make sure you quadruple-check everything, and ask for confirmation in writing that your “new” car wasn’t previously sold to someone else.

  • Does not recommend this dealer
  • Shopped for a new car

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

We drove from st.

Reviewed by bswmkwNovember 04, 2025

We drove from st. Augustine to Sanford to look at a CPO 2025 Genesis GV70. Our salesperson, Victor White was great! Attentive, knowledgable and took his time with us. The finance people were quick and efficient... We got our price for our trade-in and their car for the price we wanted. Although we did not need financing, we let the dealership try to beat our pre-approval rate from our bank which they did (ever so slightly, but I don't care who we're financed and if the dealership can make a little commission, I"m good with that). A great sales experience and worth the drive. Follow-up from Headquarters Genesis has been excellent too.

  • Does recommend this dealer
  • Shopped for a used car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Headquarter Hyundai

We are a team of highly motivated professionals dedicated to providing automotive solutions for our families customers and our community. Our friendly and knowledgeable staff are always ready and willing to assist you with any needs or concerns that you may have. We work very hard everyday to make your experience with us as simple and as easy as possible.

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