1935 N. STEVENS STREET
Rhinelander, WI 54501

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Sales: 715-502-4264

Used Cars: 715-502-4264

Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 7:00pm
Tue 8:00am – 7:00pm
Wed 8:00am – 7:00pm
Thu 8:00am – 7:00pm
Fri 8:00am – 7:00pm
Sat 8:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 2:00pm

Reviews of Rhinelander Auto Group

Overall Rating:

4.8 (out of 5)

96% recommend this dealer

814 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Very satisfied with the service department Shawn Mueller

Reviewed by Liz Olson from Hurley wiFebruary 01, 2026

Very satisfied with the service department Shawn Mueller was very pleasant great to work with.

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

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Maximum rating = 5

5.0 (out of 5)

Rod was given a task for finding the best option for

Reviewed by Sara P from Three LakesFebruary 01, 2026

Rod was given a task for finding the best option for price and certain features. Took him less than 36hrs and I drove home in a 2025 Equinox equipped with many more features and far less miles than I would have ever expected. The sale was initiated via telephone, went in to test drive, and paperwork was completed within 30min. Great job Rod and Justin! Thank you much!

  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase

Overall Facilities N/A

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Maximum rating = 5

5.0 (out of 5)

I drive 28 miles to go to this GM dealership to have my

Reviewed by Cindy Mendoya from Crandon WIJanuary 31, 2026

I drive 28 miles to go to this GM dealership to have my work done. They are great to work with and I trust them completely.

  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase

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Quality of Repair N/A

Maximum rating = 5

About Rhinelander Auto Group

I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!

Ready to buy? Get a price quote before visiting the dealership.

  • Get multiple quotes
  • No cost, no-hassle negotiation
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