1935 N. STEVENS STREET
Rhinelander, WI 54501

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Sales: 715-502-4264

Used Cars: 715-502-4264

Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 7:00pm
Tue 8:00am – 7:00pm
Wed 8:00am – 7:00pm
Thu 8:00am – 7:00pm
Fri 8:00am – 7:00pm
Sat 8:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 2:00pm

Reviews of Rhinelander Auto Group

Overall Rating:

4.8 (out of 5)

96% recommend this dealer

688 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

My technician Sean did amazing job looking over my

Reviewed by Sean from Wisconsin December 14, 2025

My technician Sean did amazing job looking over my vehicle he was very detailed at explaining about my car an what he saw during my service I recommend him any time

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

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Maximum rating = 5

5.0 (out of 5)

Very nice people to deal with.

Reviewed by Sharon from Mercer, wiDecember 13, 2025

Very nice people to deal with. I felt very comfortable there. Took their time and explained everything.

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

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Maximum rating = 5

5.0 (out of 5)

Scott Brass is the best.

Reviewed by Cheryl from Antigo, WIDecember 13, 2025

Scott Brass is the best. Overall everyone I worked with was excellent he explained everything to me

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

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Maximum rating = 5

About Rhinelander Auto Group

I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!

Ready to buy? Get a price quote before visiting the dealership.

  • Get multiple quotes
  • No cost, no-hassle negotiation
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