1935 N. STEVENS STREET
Rhinelander, WI 54501

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Sales: 715-502-4264

Used Cars: 715-502-4264

Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 7:00pm
Tue 8:00am – 7:00pm
Wed 8:00am – 7:00pm
Thu 8:00am – 7:00pm
Fri 8:00am – 7:00pm
Sat 8:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 2:00pm

Reviews of Rhinelander Auto Group

Overall Rating:

4.8 (out of 5)

96% recommend this dealer

828 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

4.0 (out of 5)

It was ok I wish when you pull in there someone would

Reviewed by Sam from Gleason wiFebruary 05, 2026

It was ok I wish when you pull in there someone would acknowledge that you are there. Everyone standing around talking to each other and I finally have to walk up there interrupt the talking and tell them why I was there.

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Overall Facilities N/A

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Buying Process N/A

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Maximum rating = 5

5.0 (out of 5)

How do you know when you are confident that you took your

Reviewed by Paul Whitford from Rhinelander WIFebruary 05, 2026

How do you know when you are confident that you took your vehicle to the right place for service? When you are comfortable in having your 17 year old daughter take that car in for service work. Because you are not worried about them trying to take advantage of a young woman with limited knowledge of what her vehicle's needs are. Honesty and trust are sometimes hard to come by in this industry, but not here. When they were finished with the vehicle, they took the time to explain any concerns that showed up during the vehicle inspection. It also helps when they are keeping you informed on progress of service, as well as offer a video of inspection highlights. Great job everyone!

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

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Maximum rating = 5

4.0 (out of 5)

They did a good job mounting the tires I purchased

Reviewed by M from Tomahawk February 05, 2026

They did a good job mounting the tires I purchased through tirerack.com, but, I dropped the truck off 45 minutes early. I returned 1.5 hours later to find the truck had just been put on the rack. I waited over another hour for my truck. 2:00 pm appointment, they started working on it at 2:45. I understand delays happen, but when they do, and there is no explanation offered, you don't get 5 stars.

  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase

Overall Facilities N/A

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Maximum rating = 5

About Rhinelander Auto Group

I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!

Ready to buy? Get a price quote before visiting the dealership.

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  • No cost, no-hassle negotiation
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