615 S Black River St
Sparta, WI 54656

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Sales: 608-269-3673

Used Cars: 608-269-3673

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 7:00pm
Tue 9:00am – 6:00pm
Wed 9:00am – 6:00pm
Thu 9:00am – 7:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 4:00pm

Service Department

Sun Closed
Mon 7:30am – 5:00pm
Tue 7:30am – 5:00pm
Wed 7:30am – 5:00pm
Thu 7:30am – 5:00pm
Fri 7:30am – 5:00pm
Sat 8:00am – 1:00pm

Reviews of Morrie's Sparta Ford

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Attn:General Manager, Paul Halbur I was at your

Reviewed by JR KICKINGBIRD February 29, 2024

Attn:General Manager, Paul Halbur I was at your dealership this morning and met with Layne Sasse regarding a couple of questions we had with our recent purchase. AS ALWAYS Lane was very interested and helpful with answering our questions. I find Layne highly knowledgable, enthusiastic, and well informed on vehicles. Further, Lane provided us with excellent information and superior customer service throughout the entire purchase process this past week. Your entire sales staff was very knowledgeable and pleasant to work with also. Thanks to everyone involved for a fantastic and memorable transaction. Respectively, Jan P. & Yolanda M. Rousey Black River Falls

  • Does recommend this dealer
  • Shopped for a used car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

1.0 (out of 5)

Deceiving sales people and don't stand behind the product

Reviewed by mtcvFebruary 26, 2024

Deceiving sales people and don't stand behind the product Purchased a new 2023 ford Escape plug in hybrid sat up a appointment for a test drive the brought out the car dirty we pointed out problems but they said they could fix them so we said we would take the car big mistake they don't want to fix the problems from rail dust that we didn't see until we got it home because when we got the car it was snowing got it home pulled it in the garage let it dry off and we saw it. that is the short version. Don't buy from them and cross your t and dot your I's

  • Does not recommend this dealer
  • Shopped for a new car

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

1.0 (out of 5)

Go anywhere else.

Reviewed by Alex G.November 09, 2023

Go anywhere else... Terrible, doesn't even begin to describe my experience I had at Morrie's Ford, Sparta WI location. From low ball trade in value, zero negotiation on their prices; asked to have floor mats added to our new/ used purchase only to see in signing we were buying them. Bought car on Saturday, Monday call in at 8am right away to express that we have a few issues we have with vehicle that need addressing and repaired; instead of setting up service appointment we were told they needed to figure out which dealership would be covering the repairs. It took cussing and fighting to get Mark to do anything for us. Three repairs we had them fix were all things that should have been caught on inspection on their end. Month later we are wondering were our floor mats are that we bought, call and to be told they were never ordered. I will never recommend anyone to spend a dime here, wish we could go back in time and passed on buying from them.

  • Does not recommend this dealer
  • Shopped for a used car

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Morrie's Sparta Ford

Morrie's is dedicated to Moving Life Forward. We're here to improve our communities and our colleagues' lives. We care deeply. About community. About family values. About doing what’s right. We are one Morrie’s, unified in our purpose. We serve with passion, gusto, and character. Morrie's, Moving Life Forward®.

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