300 North Main Street
Oconto Falls, WI 54154

Get Directions

Sales: 920-848-2826

Used Cars: 920-848-2826

Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 6:00pm
Tue 8:00am – 6:00pm
Wed 8:00am – 6:00pm
Thu 8:00am – 6:00pm
Fri 8:00am – 6:00pm
Sat 8:00am – 2:00pm

Service Department

Sun Closed
Mon 7:00am – 5:00pm
Tue 7:00am – 5:00pm
Wed 7:00am – 5:00pm
Thu 7:00am – 5:00pm
Fri 7:00am – 5:00pm
Sat Closed

Reviews of S&L Ford

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Nothing but great things to say about S&L!

Reviewed by Gio from Green Bay, WIOctober 03, 2025

Nothing but great things to say about S&L! Scott was so amazing, he was super informative, supportive with all my questions, and very patient! I could not be happier with my new ride! Unbelievable condition(basically new) and at a fantastic price!

  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

1.0 (out of 5)

Vehicle I was interested in wasn't even available, just

Reviewed by TB from Rhinelander WI September 16, 2025

Vehicle I was interested in wasn't even available, just trying to drum up business for a janky dealership, offered me a ridiculous trade in offer, complete waste of time, will only speak to known and established dealerships in the future.

  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

1.0 (out of 5)

Poor service department.

Reviewed by David McMahon from Gillett, wiSeptember 27, 2022

In my opinion the personal running the service counter have no concept of customer service. On September 21 I was at the Bellin clinic in Oconto Falls when my battery failed. I called S&L and the could not help and was told to call Ford roadside assistance. I asked a for a battery jump from another patient at the clinic. I drove to S&L to purchase a new battery, the service representative didn’t offer any assistance other than tell where I could buy the battery. Today my wife was in Oconto Falls when the low tire pressure light came on, she stopped by S&L. The service manager said he could not fit her in, he looked at the tires and said they looked fine likely a bad sensor. When my wife got home I checked the tires and left rear was 24 pounds. I have purchased 3 new vehicles in the last 7 years from Peterson Ford

  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase

Overall Facilities N/A

Customer Service 1

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

About S&L Ford

We provide a vast selection of new and used vehicles and customer service with a smile! We are committed to providing our customers with great experiences. Our service center is here to help you enjoy many great years of driving with the vehicle you purchase from us.

Ready to buy? Get a price quote before visiting the dealership.

  • Get multiple quotes
  • No cost, no-hassle negotiation
Back to Top