1700 W. Silver Spring Dr
Milwaukee, WI 53209

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Sales: 414-228-5700

Used Cars: 414-228-5700

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 7:00pm
Tue 9:00am – 7:00pm
Wed 9:00am – 7:00pm
Thu 9:00am – 7:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 7:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 4:30pm

Reviews of Heiser Ford Lincoln

Overall Rating:

4.2 (out of 5)

88% recommend this dealer

2568 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Leela was great!

Reviewed by leife00February 07, 2026

Leela was great! Solid teamwork in front of house!it was a good purchasing experience.

  • Does recommend this dealer
  • Shopped for a new car

Dealer Response

Thanks for highlighting Leela and our front of house team. We’re glad the process of purchasing your new Ford Bronco ran smoothly. Enjoy every mile in your Bronco.

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

1.0 (out of 5)

I wouldnt do business with them bait and switch tactics

Reviewed by adrianadams23February 07, 2026

I wouldnt do business with them bait and switch tactics was back and fourth the whole time they aren't transparent. Payton lied to me about the ford blue advantage warranty its for used cars under 100k miles and 10 years old or less said I dont get it because I didnt buy a ford, i drove 200 miles was transparent about my trade in told them everything that was wrong with it Told BDC told the salesman and the finance guy, i get there and they act like they had no idea. Everything was back and the fourth the whole time.the process wasn't great was by far the worse car buying experience I've ever had and I've bought over 20 cars. Roy was the nicest person there didnt seem to lie. The deal was fair but wish the back and fourth didnt happen and wish I wasn't lied to about the ford blue warranty

  • Does not recommend this dealer
  • Shopped for a used car

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

JT has been outstanding.

Reviewed by bhouse2February 02, 2026

JT has been outstanding. He was great when the bought the care. Very knowledgeable and patient with us as we debated our decision. When we brought the car back to get mats, he was helpful again. And when we brought it back to get the trailer hitch, he brought my wife home from the dealership! He's great.

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Heiser Ford Lincoln

Welcome to Heiser Ford Lincoln. Stop in our NEWLY-RENOVATED dealership and realize our commitment to you our guest. We have the newest Lincolns stock and the best offerings including PickUp & Delivery and Lincoln Black Label. Come experience it! We were Milwaukee's ONLY winner of the 2015 Lincoln President's Award. Our service department offers a complimentary car wash Wi-Fi snacks & refreshments or shuttle to get you on your way! Our technicians are factory trained & certified and use OEM parts! We work closely with our 76th Street Body Shop. So make us your one-stop-shop for all your automotive needs!

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