1050 E Wall St
Eagle River, WI 54521

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Sales: 715-479-4401

Used Cars: 715-479-4401

Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 6:00pm
Tue 8:00am – 6:00pm
Wed 8:00am – 6:00pm
Thu 8:00am – 6:00pm
Fri 8:00am – 6:00pm
Sat 8:00am – 3:00pm

Service Department

Sun Closed
Mon 8:00am – 5:00pm
Tue 8:00am – 5:00pm
Wed 8:00am – 5:00pm
Thu 8:00am – 5:00pm
Fri 8:00am – 5:00pm
Sat Closed

Reviews of Eagle River Ford

Overall Rating:

4.8 (out of 5)

94% recommend this dealer

383 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Great customer service!

Reviewed by LucyFebruary 05, 2026

Great customer service! There was a mix up with putting on my wheel well covers and they made it right!

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Our salesman Justin Kor was very knowledgeable and

Reviewed by rjhz21January 29, 2026

Our salesman Justin Kor was very knowledgeable and patient when explaining different vehicles. Prompt replies to questions and excellent explanations and vehicle setup at delivery.

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Our experience with Eagle river Ford was excellent!

Reviewed by nickchickeyJanuary 28, 2026

Our experience with Eagle river Ford was excellent! Our salesman Jordan was helpful through the whole process. His product knowledge on Ford vehicles was definitely great. The whole sales process was simple and we couldn't be happier with our purchase of our new Expedition. The whole staff was welcoming and very helpful.

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Eagle River Ford

At Eagle River Ford we understand that shopping for a new or certified pre-owned vehicle isn't always easy. Our mission is to make the experience as simple and enjoyable as possible for you. As soon as you pull up to our lot you'll notice that we have one of the largest Ford inventories in the area providing you with plenty of options to choose from. You'll be greeted by one of our friendly and knowledgeable sales professionals who will guide you through the selection process to make sure you get behind the wheel of a car you're going to love.

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