1050 E Wall St
Eagle River, WI 54521

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Sales: 715-479-4401

Used Cars: 715-479-4401

Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 6:00pm
Tue 8:00am – 6:00pm
Wed 8:00am – 6:00pm
Thu 8:00am – 6:00pm
Fri 8:00am – 6:00pm
Sat 8:00am – 3:00pm

Service Department

Sun Closed
Mon 8:00am – 5:00pm
Tue 8:00am – 5:00pm
Wed 8:00am – 5:00pm
Thu 8:00am – 5:00pm
Fri 8:00am – 5:00pm
Sat Closed

Reviews of Eagle River Ford

Overall Rating:

4.8 (out of 5)

94% recommend this dealer

367 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Dealing with eagle River Ford and Josh was one of the

Reviewed by allgonepestcontrolDecember 17, 2025

Dealing with eagle River Ford and Josh was one of the best experiences we've ever had dealing with a auto dealer.By Far!

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

3.0 (out of 5)

Pretty non-communicative about the issue on my 11-month

Reviewed by goldslin88December 17, 2025

Pretty non-communicative about the issue on my 11-month old truck. I never was told what was wrong. When it was finished, they called my name and said,"Here are your keys."

  • Does not recommend this dealer
  • Came in for service or repair

Overall Experience 3

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Every aspect of the sale went Great!

Reviewed by dt5300December 13, 2025

Every aspect of the sale went Great!From test driving to delivery! Great dealership to buy from!

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Eagle River Ford

At Eagle River Ford we understand that shopping for a new or certified pre-owned vehicle isn't always easy. Our mission is to make the experience as simple and enjoyable as possible for you. As soon as you pull up to our lot you'll notice that we have one of the largest Ford inventories in the area providing you with plenty of options to choose from. You'll be greeted by one of our friendly and knowledgeable sales professionals who will guide you through the selection process to make sure you get behind the wheel of a car you're going to love.

Ready to buy? Get a price quote before visiting the dealership.

  • Get multiple quotes
  • No cost, no-hassle negotiation
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