1050 E Wall St
Eagle River, WI 54521

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Sales: 715-479-4401

Used Cars: 715-479-4401

Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 6:00pm
Tue 8:00am – 6:00pm
Wed 8:00am – 6:00pm
Thu 8:00am – 6:00pm
Fri 8:00am – 6:00pm
Sat 8:00am – 3:00pm

Service Department

Sun Closed
Mon 8:00am – 5:00pm
Tue 8:00am – 5:00pm
Wed 8:00am – 5:00pm
Thu 8:00am – 5:00pm
Fri 8:00am – 5:00pm
Sat Closed

Reviews of Eagle River Ford

Overall Rating:

4.8 (out of 5)

94% recommend this dealer

369 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Everything went well with the service.

Reviewed by critter230December 19, 2025

Everything went well with the service. The staff were professional and friendly, and the shuttle service was helpful and the driver was very pleasant.

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

This dealership was helpful, efficient in all areas and

Reviewed by jhcabsDecember 18, 2025

This dealership was helpful, efficient in all areas and willing to spend time to explain how the vehicle operates.

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

3.0 (out of 5)

Pretty non-communicative about the issue on my 11-month

Reviewed by goldslin88December 17, 2025

Pretty non-communicative about the issue on my 11-month old truck. I never was told what was wrong. When it was finished, they called my name and said,"Here are your keys."

  • Does not recommend this dealer
  • Came in for service or repair

Overall Experience 3

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Eagle River Ford

At Eagle River Ford we understand that shopping for a new or certified pre-owned vehicle isn't always easy. Our mission is to make the experience as simple and enjoyable as possible for you. As soon as you pull up to our lot you'll notice that we have one of the largest Ford inventories in the area providing you with plenty of options to choose from. You'll be greeted by one of our friendly and knowledgeable sales professionals who will guide you through the selection process to make sure you get behind the wheel of a car you're going to love.

Ready to buy? Get a price quote before visiting the dealership.

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  • No cost, no-hassle negotiation
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