SouthWest Ford

Platinum Ford is the dealership we always use in our area. We have tried others, but have been disappointed. The thechnicians at Platinum Ford are competent and courteous. They always give us a call to keep us informed of any issues and to get consent before proceeding. Kyle is our designated “service manager” and he is top knotch!

I made an appointment to drop the vehicle there Wednesday at 5:00 PM with the A/C not cooling. Victor was our service coordinator and told us he would advise us asap Thursday. Since I didn't hear from Victor by noon, I called but had to leave a message. I then received a text with the diagnosis and cost to evacuate the system then refill it with dye added bc they couldn't find a leak. I okayed the service. He said it could be ready Thursday afternoon, but he didn't call,so I called and Yvi said victor had left for the day, but he did call a little later and advised the tech wanted to keep the vehicle overnight and recharge the system Friday morning. We didn't hear anything all day, so we decided to come to the dealership and see. They told us they wanted to check one more thing(I suspect it was what they were supposed to do that morning) so we waited another hour or so for it. My wife finally got her vehicle around 4:00 PM. The A/C was blowing really cold and no leak was detected. If the system gets low again, the dye will show where the leak is. We're happy with everything except that Victor wasn't getting back with us. I was in the car business for 32 years and customer service is the key to retaining customers. I spoke to Darren who said he'd dumped some xtra customers on Victor, so I'll give him credit for that. Plus being relatively new to the job, I'm sure he as doing his best! I've had ALL my service done at Platinum Ford since I retired from there in '18, and they've always done great work! Thank you, Adam, Gary, Darren, and all!

I understand that many people rely on these reviews to inform their purchase decisions and buying habits, and I have predicated my review with that in mind. I have sought to remain as objective as possible, but I will also be unapologetic and veristic in conveying the full gamut of my experience. Frankly, I am struggling to come up with any positive things to say to temper the harshness of my review, but I can preface what I am about to say by stating that the sales associate was friendly and genuinely seemed to put the interests of the customer first. However, he was working against a culture where his superior stymied his efforts. Until recently, I was content to merely not leave a review, adhering to the adage "if you have nothing nice to say, you need not say anything at all." However, recent events have forced my hand. I purchased a Ford Lightning about a year ago. Initially, I was attracted by their advertised price on the radio. However, when I got to the dealership, they refused to honor the price, citing some vague "mistake" in their advertisement. This was not only frustrating but also seemed like an outright bait-and-switch tactic. To be fair, they eventually remedied this, but not before I had left empty-handed initially. This unnecessarily prolonged the car-buying process, which is already inherently frustrating. To add insult to injury, when I asked for their Employer Identification Number (EIN) some months later to take advantage of the federal tax incentives for electric vehicles, they outright refused to provide it. I asked if there was any reason for their refusal, but no explanation was provided. This not only shows a lack of transparency, but I struggle to perceive this as anything less than a deliberate attempt to block customers from benefiting from incentives meant to encourage eco-friendly vehicle purchases. I sincerely hoped I would have found a car dealer I could use for car needs for years to come, but instead of gaining a customer for life, they have wrought a very negative experience.